Amazon Accelerator Series Part 4: Marketing Tactics and Strategy

Posted on Tue, August 09, 2016 in Greatest Hits, Business Operations, eCommerce by Corey Thomas

Today we are going to discuss the strategy behind marketing and selling products on Amazon.com. It is critical that companies know how they are going to compete in the marketplace in order to improve their chances of success.

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Amazon Accelerator Series Part 3: Supply Chain Management

Posted on Wed, August 03, 2016 in Greatest Hits, Business Operations, eCommerce by Corey Thomas

A powerful aspect of Amazon is the Operational Efficiency that companies can attain when they use the marketplace. Today we’ll focus on two business units for which Amazon’s systems and operations framework can help ease the complications that come with rapid growth.

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Amazon Accelerator Series Part 2: The Product Page

Posted on Tue, August 02, 2016 in Greatest Hits, Business Operations, eCommerce by Corey Thomas

The Amazon Marketplace is built around individual product sales performance. This means every product page a company creates has to be of the highest quality – there is almost no brand equity on Amazon, especially if a product page converts poorly overtime due to unoptimized content. Amazon makes money when items sell, so if a company’s products aren’t selling their product position will suffer.

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Deschutes Brewery - The King of Portland Brewery Websites

Posted on Wed, March 23, 2016 in Greatest Hits by Kyle Moynihan

Deschutes is the undisputed “powerhouse of pour” in the Pearl District and a titan in the Oregon brewing industry. It also has the best website of any brewery in Portland.

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Web Design Trends for 2016

Posted on Wed, July 22, 2015 in Greatest Hits, Web Design, Web Development, User Experience, Digital Design by Can Agaoglu

2015 is halfway done, and we are already looking toward the future of web design. What new trends will pop up? Which ones will finally be laid to rest? One can only predict, but we have some strong tell-tale signs of what we will be seeing in the year 2016.

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The Query Module - Getting Data into Templates

Posted on Fri, December 20, 2013 in Greatest Hits, Web Development by Alum

At its core the job of a CMS is to retrieve information from a database and display it to a user. Inside of ExpressionEngine the most common example of this is the Channel Entries module, which at its most basic it looks something like this;

{exp:channel:entries channel="blog"}

{title} {blog_intro} {blog_body}

{/exp:channel:entries}

If you’re familiar with EE then you should know instantly what’s going to happen here. ExpressionEngine will output the Title, Intro and Content for each entry in the blog channel, one after the next. By adding parameters like “limit=”, “orderby=”,...

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Three tools every Sales Director should have

Posted on Thu, October 17, 2013 in Greatest Hits, Business Operations by Alum

AffinityLive

AffinityLive is our CRM of choice here at GRAYBOX. They are constantly rolling out new features and functionality on the project management side of the CRM, and always willing to hear our ideas on how they can simplify their system, especially on the sales end to make life easier for a person who is always on the go (we are especially excited for the new mobile app when the time comes).

AffinityLive does a great job of centralizing the bulk of tasks you will perform as a Sales Director, from follow ups, to-do lists, composing email from the CRM (both individual and campaigns),...

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Setting up a Magento site on your Local Machine

Posted on Tue, September 24, 2013 in Greatest Hits, Web Design, Web Development, Magento by Mark Middleton

Setting up Magento (Community or Enterprise) for local development can be a little tricky, but with these tips you can be up and running in no time.

Here’s what we will cover:

Installation of MAMP MAMP (not MAMP Pro) is a free one-click installation of Apache, MySQL and PHP for Mac OS X Configuring your Computer’s Hosts File Configuring Apache Setting up your MySQL Database Importing and updating Magento

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ExpressionEngine 2.7: The new Grid fieldtype

Posted on Fri, September 13, 2013 in Greatest Hits, Web Design, ExpressionEngine by Alum

EllisLabs recently released the latest major point update to their ExpressionEngine CMS, which is great news for GRAYBOX and many of it’s clientele as the ExpressionEngine CMS powers a majority of our projects and the latest update will bring some new opportunities for existing EE sites and open up a number of possibilities for how we can use and manipulate content on an EE powered site.

Some backstory: If you’re a seasoned EE developer you’re probably aware of the hullabaloo surrounding Pixel & Tonic, probably one of the most well known EE add-on providers. If you’re not aware of...

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3 Ways to Design Better Responsive Sites

Posted on Tue, September 03, 2013 in Greatest Hits, Web Design by Can Agaoglu

Here at GRAYBOX, virtually every new site we design includes responsive features. Designing for multiple devices can be tricky. We refine our responsive design process constantly to identify and fix issues we come across with each site we build. Here are three important things we’ve learned.

1. Side-by-side design

Every device is different. What’s good for one viewport isn’t necessarily good for the other. It’s important to think critically from the very beginning about how users will interact with your site on a laptop, tablet, or mobile phone. Designing the desktop view and...

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