Holiday Code Freeze & Preparing Your Site for Black Friday - Cyber Monday

Posted on Thu, October 26, 2017 in Web Development, Business Operations, eCommerce, Magento, Shopify by David Hughes

As ecommerce retailers are preparing for Black Friday and Cyber Monday (BFCM) it's considered best practice to have a holiday code freeze. What are the special website considerations tied to Black Friday Cyber Monday?

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Migrating from Magento 1 to Magento 2: What Edition is Right for You?

Posted on Fri, September 15, 2017 in Web Design, Web Development, eCommerce, Magento by David Hughes

To help ecommerce businesses consider a transition from Magento 1 to Magento 2, we’ve done the research and written an in-depth guide that covers all the main topics and compares the various Magento 1 and Magento 2 editions.

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Shopify Introduces Checkout On Your Own Domain

Posted on Mon, September 11, 2017 in Web Development, User Experience, eCommerce, Shopify by David Hughes

Shopify changed their checkout functionality so that customers will stay on a merchant’s own domain to checkout instead of being sent to checkout.shopify.com.

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Video of David Hughes on The State of Ecommerce

Posted on Thu, August 17, 2017 in Web Design, Web Development, Digital Marketing, User Experience, eCommerce, Magento by David Hughes

David Hughes discusses some of the insights that he was able to glean from the IRCE Conference in Chicago at the beginning of June.

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IRCE 2017: Top 20 Ecommerce Trends

Posted on Tue, June 06, 2017 in Web Design, Web Development, Digital Marketing, User Experience, eCommerce by David Hughes

Here is quick summary of the afternoon session at Retailers Conference and Exposition (IRCE) hosted by Bernardine Wu of FitforCommerce and Milton Pappas of HBC Digital who highlighted this year's ecommerce trends.

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How Much Does Magento 2 Cost?

Posted on Mon, June 05, 2017 in Web Design, Web Development, eCommerce, Magento by David Hughes

The cost of the Magento 2 ecommerce platform varies based on the edition you use and the hosting option you choose.

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Ad Rank Changes to Google Adwords - May 2017

Posted on Thu, May 25, 2017 in Digital Marketing, Analytics & Reporting, Content Strategy, Shopify by David Hughes

Google has unleashed significant updates to its AdWords algorithm since the beginning of May and we’re starting to see some impacts on the campaigns we’re managing for our client partners.

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Three Key Ecommerce Trends

Posted on Tue, December 06, 2016 in by David Hughes

We took a look back at the ecommerce trends for Black Friday and Cyber Monday 2016 and came away with a few notable stats. Not only has Cyber Monday picked up a lot of speed, but it looks set to overtake Black Friday while mobile sales broke the $1billion dollar mark and an unlikely clothing retailer out sold the combined likes of Macy's, Nordstrom, Kohl's, Gap, and L Brands.

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On-site SEO Best Practices

Posted on Thu, July 21, 2016 in Digital Marketing by David Hughes

We developed an On-site SEO Best Practices write-up to help our clients gain a good grasp of some SEO basics, and thought, why keep it secret? So we’ve adapted it into a blog post and are sharing it with our readers.

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Measuring On-page User Interactions on Shopify

Posted on Mon, July 18, 2016 in Web Design, Business Operations, Digital Design, Shopify by David Hughes

So you have a Shopify site; great! Now to figuring out what people are actually doing on your site. The first place you should turn to is a standard analytics tool like Google Analytics to check out site performance.

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