Tips for Designing Successful Landing Pages

Posted on Fri, August 02, 2013 in Digital Marketing by Paul Weinert

Great landing pages are critical for effective inbound marketing campaigns — they distill your message down to one key action, thus simplifying it and boosting engagement. But reduction in design is hard — how do we get down to the essential elements to make the sale more effectively? Our marketing team can help you boost your conversion rates and make your landing pages perform better.
To start, let’s give you a few tips.
1. Start with a theory, test and measure that theory, and repeat — A/B (also called Multi-variant) testing is the key here. Start with a baseline control and...

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SEO Beginners Guide — What's Important

Posted on Tue, July 12, 2011 in Digital Marketing, Business Operations by Paul Weinert

Ran across this the other day and through it was a great way to figure out what was important in your site's SEO and what penalizes your site in the rankings.  Worth a read. SEO Table of Elements

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What is SEO: Basic Concepts and Strategies

Posted on Thu, May 26, 2011 in Digital Marketing, eCommerce by Paul Weinert

What’s SEO?

The overarching goal of SEO (search engine optimization) is to improve a website’s position within search engines so that potential website visitors can reach a website through relevant searches (known as queries). While SEO conversations often seem to focus on the concept of ‘ranking number one’ for a particular term, SEO has multiple facets that require unique technological and creative skill-sets. With patience, realistic expectations, discipline, and correctly implemented/managed strategies, SEO can be one of the most beneficial forms of web marketing. The image below...

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Internet Marketing Strategies & Techniques

Posted on Thu, February 10, 2011 in Digital Marketing, eCommerce by Paul Weinert

Either if you're starting a new business or just looking to grow your existing one — strong and consistent marketing should be a major part of your business plan. Great opportunities abound online, but where to start?

In this post we'll go over your main options, their benefits and the respective costs.  Trying out these methods will help you reach new customers, promote your brand and expand your business.

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) refers to tweaking your website's contents, organization & inbound links in order to better place for...

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Quick Tip: Element Selectors in CSS 2.1 & 3

Posted on Thu, February 03, 2011 in Web Design, User Experience by Paul Weinert

With the majority of internet users now using modern, web-standards based browsers (FireFox, Safari, Chrome, IE 8+) us as Web Designers & Developers have a great resource at our disposal: New attribute selectors in CSS 2.1 and CSS 3. These allow us to select adjacent elements, element's parents and many others. My favorite resources to learn more about this are: CSS 2.1 : CSS 3 : Take a look, if you're not using these you're missing out.

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How to Hire a Creative Professional

Posted on Thu, June 17, 2010 in Business Operations by Paul Weinert

Hiring a good creative professional is tough and confusing. Creative professional loosely means anyone whom you hire to solve problems and develop customized solutions — not creative in the art sense, but creative in the thinking sense.

As creative professionals we take in the business problems you want us to solve, we think about it and come up with the best possible solution for your given problem. The trouble is, how do you hire someone who is smart and experienced enough to tackle your problem and get it solved on time and on budget.

You have a couple options, We’ll break them...

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Logo Trends of 2010

Posted on Wed, June 09, 2010 in Digital Design by Paul Weinert

I was going to write a long article about new logo trends for 2010 compared to 2009, but as I was doing some research, these guys at LogoLounge did a better job then I could have. One important thing to recognize is how much visual clutter/noise in included in these logos. Long gone are the simple logos we see everyday, McDonald's, FedEx, CitiBank, etc etc. These logos don't tell a story or sell the brand, they are decorations.

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Say Hello to RGBA Color with CSS3

Posted on Wed, March 31, 2010 in Web Design by Paul Weinert

If you're a web designer or front-end developer stop using Hexadecimal colors. RGBA offers your greater flexibility and control to make your designs pop and get you out of PhotoShop. Let's use a bright blue for example. I can define this as #1c0abc in Hexadecimal or as an rgb(28,10,188) RGB value in my CSS.

style="background-color:#1c0abc;" or

style="background-color: rgb(28,10,188);" with RGBA, you can add a fourth value, the "alpha" transparency of the color. 0.0 is 100% transparent. 1 is fully visible.

Above is five stops, with the A value .2-1.0 in .2 increments....

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Basic Web Analytics Terminology

Posted on Thu, March 25, 2010 in Analytics & Reporting by Paul Weinert

Understanding your website's analytics information is a key component of web site optimization, discovery & development lifecycle. Analytics is where you get measurable data to guide your future business decisions. You can see how your customers are behaving.

We're going to look at some common terms so you can understand what is what and start making some meaningful decisions.


A single session on your site. One visit often contains multiple pageviews. If one visitor (user) comes to your site three times during the day, you'll have three visits.

Absolute Unique Visitors


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Usability & Types of Website Navigation

Posted on Mon, January 25, 2010 in User Experience by Paul Weinert

Having a clear navigation system is a critical part of web usability. Your users can easily get lost in the pages of your site. By utilizing a navigation system that is appropriate for your content, you can expose more of your site's content, boost your conversion rates and have happier customers.

Studies consistently show that about 50% of primarily use navigation systems on a site, while the other 50% predominately use site search to get around. If either of these two systems are lacking, you are losing/alienating some of our users.

We'll look into the usability concerns of site search...

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