Our Net Neutrality Opportunities and Challenges series has discussed a number of likely changes that will result from the recent rollback in Net Neutrality restrictions. Over the past 25 years, a thriving ecosystem has developed around digital marketing, allowing companies to reach current and potential customers in personalized and specific ways that were historically challenging. Through a combination of tools, services, and strategies, digital marketers are able to precisely target and relevantly communicate with their desired audience. These tactics have evolved within the existing...
The recent Net Neutrality Opportunities and Challenges post discussed three likely changes that will result from the recent rollback in Net Neutrality restrictions. As a part of that multi-part series, this installment will talk through the likely impacts -- both challenges and opportunities -- to how we build solutions for the web. In all three of the described scenarios, the speed with which you can access data, and the total amount of data that is required to act on a site, both become exceedingly important. If your connection through your ISP, or the provider of the service you are...
The end of last year saw the Net Neutrality policies implemented by the FCC in 2015 effectively rolled back, opening the doors to a potentially different host of ways through which we will use the internet. That phrase -- “use the internet” -- is an intentional choice of words, intended to include not just the proverbial internet fast lanes and slow lanes, but more broadly, to encompass the ways in which we market brands, architect technical solutions, start (or shut down) companies, and build social interactions at a distance.
What sorts of questions should your company be asking digital consulting firms or tech agencies before hiring them and getting into a long-term relationship? We’re glad you asked!
Why would Oracle acquire NetSuite? Every business believes they fit in a particular segment of their ecosystem, and the strategic moves they make offer a rare glimpse into the otherwise protected thinking of their management team. Having supported, implemented, designed, and sold many complex NetSuite solutions over the past decade, there are many compelling questions to this storyline.
The pairing of Magento and NetSuite for ecommerce and back office is one of the best dollar-for-dollar business systems investments a company can make. Whether your business is B2B or B2C focused, this combination can provide an excellent foundation for business growth. The main stumbling block companies tend to encounter when using this combination is actually integrating the two systems.
Your company has just built an amazing new website: But your newfound success has exacerbated existing or created new problems.
In the web application and subscription software world, sometimes a simple "check this box to agree to terms" becomes insufficient. With the move toward more online offerings being delivered as an ongoing service, SaaS companies begin to bump up against legal principles that require more thoughtful solutions. When this is necessary, an Electronic Signature ("e-Signature") tool is a great way to help automate the transaction process while still meeting the legal requirements of agreement to terms.
Golf is often referred to as The Game of Kings. There is a certain civility to a game that requires personal enforcement of rules and penalties.
In the past ten years, a trend has developed for businesses to provide their products and services on a subscription basis. There are a lot of reasons both businesses and customers are drawn to the subscription model.