Right now, thousands of companies are metaphorically rifling through drawers, retracing their steps, and checking yesterday’s coat pockets in the attempt to find the key to their conversion optimization problems. The key to unlocking conversion success lies with improving your landing pages, most of which already exist and already receive widespread utilization.
2015 is halfway done, and we are already looking toward the future of web design. What new trends will pop up? Which ones will finally be laid to rest? One can only predict, but we have some strong tell-tale signs of what we will be seeing in the year 2016.
We’ve always cared about the quality of our work above everything else, but almost all of the planning would happen at the beginning of the project. This made sense when we used to do mostly smaller work — but now some of our projects are years in duration and we’ve realized we need a way to incorporate both planning and execution into all stages of the project.
The idea of advertising for your own brand name in Google AdWords seemingly evokes the most Shakespearean of all questions. To bid or not to bid? The answer is always ‘yes,’ assuming you apply an adequate level of method to your madness.
Parallax, RWD, CTA, what does it all mean? We in the web sphere casually drop these words in our day-to-day lives, but those of you who aren’t so familiar with these terms can learn about what these words really mean. So the next time you rub elbows with a hip designer type or a brainy developer, you could very well-impress them and earn some web-street cred by thoughtfully dropping these terms into a conversation or two.
When it comes to web design and its constantly changing landscape of formats, tools and procedures, the one thing that is paramount to staying in the game is to know HOW to stay in the game.
I'm learning every day that managing projects and my work habits is a necessity as our workload increases. Here are some things I've learned about producing quality while balancing multiple projects.
With a bit of SCSS, ExpressionEngine and a color picker field type, we gave our client the ability to update CSS throughout the site.
Just recently, Google changed their ranking algorithm for mobile search results. Now, more than ever, is the time to start thinking about shifting towards a mobile-friendly mindset, if you haven’t done so already. Are you prepared?
The holy grail of AdWords is transforming dollars spent into dollars earned, which only occurs (if ever) via skillful and strategic management of countless operations simultaneously. In such a complex vortex of moving parts it is easy to overlook areas of opportunity that can assist in transforming your AdWords account into a printing press for positive ROI.