Five Strategies to Increase AdWords Conversions | GRAYBOX Blog

Posted on Thu, April 23, 2015 in Digital Marketing by Kyle Moynihan

The holy grail of AdWords is transforming dollars spent into dollars earned, which only occurs (if ever) via skillful and strategic management of countless operations simultaneously. In such a complex vortex of moving parts it is easy to overlook areas of opportunity that can assist in transforming your AdWords account into a printing press for positive ROI.

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Developing Child Themes For Woo Canvas for WordPress

Posted on Mon, April 20, 2015 in Web Development by Alum

When developing in WordPress there are many different ways to accomplish the functionality and design that you are looking for. With the ability of having many ways to accomplish the goal there also comes many unreliable ways that just may not be able to stand the test of time.

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​Click Through Rate (CTR) - the Most Overvalued AdWords KPI

Posted on Thu, April 16, 2015 in Digital Marketing by Kyle Moynihan

Google AdWords contains a complex vortex of data that is very often underutilized and misinterpreted. The nuances that exist within every account are varied and numerous, and therefore less experienced marketers tend to fixate upon key performance indicators (KPIs) that are easy to understand as opposed to being exceptionally valuable.

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ExpressionEngine Content Management with Better Pages

Posted on Tue, April 07, 2015 in Web Development, ExpressionEngine by Mark Middleton

ExpressionEngine is a solid ​application framework with a surprising weakness... it's a bit too flexible. Try and do the simple task of Content Management and you'll be left scratching your head...

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Making SVG Icons

Posted on Tue, March 24, 2015 in Web Design, User Experience by Jon Haarstad

As a ​front-end developer, one of the great opportunities that the SVG offers is a break from the traditional use of pixel-based (rasterized) images to a format that behaves like a pure vector image file because...well, it is.

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The SupercalifragiLISTic Resource List

Posted on Wed, March 04, 2015 in Digital Marketing by Alum

The list to end all internet marketing lists. A compilation of the best of the best. Here are 2875 tips, tricks, and more.

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Developing With Vagrant

Posted on Wed, February 25, 2015 in Web Development by Alum

I’ve used excellent software like WAMP and MAMP in my local development environment for years. These tools are simple to setup, easy to use, and are excellent for personal programming; but issues arise when you use a distributed development workflow, deploy to servers, or have to cope with operating system level library requirements. And let’s not forget those acronyms leave out some important players like postgres, nginx, or rails! I consider Vagrant as the pilot for my virtual machines. But for a typical developer, Vagrant ends up being just a few configuration files that you store in...

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New Business Operations Service Offerings from GRAYBOX

Posted on Thu, February 05, 2015 in GRAYBOX News by Jon Love

Your company has just built an amazing new website: But your newfound success has exacerbated existing or created new problems.

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Developing with Bower

Posted on Tue, February 03, 2015 in Web Development by Alum

Bower is the self proclaimed Package Manager for the Web. Let’s say you’re building your web application and you need jQuery and Bootstrap. What do you do to get those packages?

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The Value of the Right Project Management Tools

Posted on Tue, January 27, 2015 in Business Operations by Alyshia Keenan

​Is there such a thing as a perfect project management tool? It seems with the numerous options available, there is still a need to create additional tracking documents, spreadsheets, or other client-friendly reports. It begs the question of whether valuable time is lost searching for the right tool versus managing the project.

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