GRAYBOX designed and developed a unique and 100% custom online storefront for nuun. The core goal was to help mature the brand's presentation and integrate four separate websites into one holistic user experience. The new store has resulted in great success, increasing sales by over 200%, and doubling most online engagement metrics.
"When our company decided to commit to a new website, I was both optimistic and terrified – optimistic for the increased impact and opportunities it could bring Nuun, but terrified for what has been (with other companies) a challenging and difficult process. However, I shouldn’t have been worried — GRAYBOX was a pleasure to work with. The entire team was proactive, solution-oriented, and collaborative from start to finish, and kept us in the know with great communication during a tricky webstore integration. Since the launch of the new site our traffic and performance have improved dramatically, and consumers and employees alike spend more time engaged on the site due to the quality of content and newfound usability. Many thanks to our partners at GRAYBOX! "