We’ll inject your executive team with digital-first thinking and technical expertise.

As tech saturates the business landscape, the role of the CTO is evolving. Many companies are taking the responsibilities associated with the title and dispersing them over teams instead of localizing them onto one person. This team can be internal or external, and might consist of folks from senior developers, digital strategists, or engineers. If external, these responsibilities are handled by a digital consulting firm.

We imagine a future for the CTO role in which businesses consider their CTO team member to be a strategic liaison who connects the company with a cadre of digital consultants and tools, much like a CMO. CMO’s engage PR firms, design firms, marketing firms, and lead a varied team of internal and external staff to cover the marketing needs of a company. In the absence of a CMO, a business will engage a marketing firm to cover this need. GRAYBOX sees the role of CTO moving in this direction.

Gone are the days of businesses expecting their CTO to function as the be-all, end-all of everything tech – it’s simply not realistic in this day and age. We look forward to partnering with more businesses and their CTO’s to ensure companies are receiving the top-notch digital strategy and business consulting needed to reach growth goals.