Customer service seeks to address a customer’s immediate complaint, but Customer Relationship Management gives you tools to build long-term happiness.
At its core, a CRM system provides a single point to trace a customer’s entire history with you – orders, emails, prior cases, and everything else.
With a scalable CRM system that knows each customer’s story, anyone can get up to speed and quickly offer personalized solutions.
Customer Relationship Management is also an agent of growth, serving as your marketing database while driving unique offers based on actual behavior.
Keep Them Satisfied
CRM is more than just addressing unhappy customers — it’s an opportunity to proactively reach your happy customers, too.
Support reps can’t memorize each customer’s history. Store all data and interactions in a uniform, centrally available system to empower personalized care from every employee.
Your lowest cost sale is to an existing customer. Leverage CRM data to give the people what they want and tailor offers to past purchase history.