Getting Value with Google AdWords with a tight Budget

Posted on Fri, May 31, 2013 in Digital Marketing, by Alum

You may think you need a huge marketing budget to start benefitting from paid advertising online. There are a lot of factors at play when assessing that, and most of the time there is a very real benefit to starting even if you start small.

Do you have a niche business?

If so, it may take only $200 a month or less to see your ads show up for low competition keywords that are specific to your niche business. Usually you will have the ability to try this for a month and see how it goes. Also, Google is pretty good about giving you $50 to start out so that you can see how valuable running ads will be for your business.

Have you checked the relevant keyword competition?

You may be in a business that has a lot of competition but where nobody has really taken that competition to online advertising yet, or at least not competitively. This may provide an opportunity for you to basically sneak in and grab the attention of customers who are waiting to be found.

Have you every given paid ads a try?

It might be a super competitive market you would be trying to break into, but until you give it a shot, you simply have no idea how valuable it will be for you. Maybe you pick one keyword and one ad that is enormously relevant to your business and pour your entire small budget into that? If it doesn’t work you can easily shut it down.

The big idea is give it a shot. Here at GRAYBOX we have experts in online advertising who can help you get the most for your money and will be honest with you about the value of your marketing efforts. Let us know if we can help you with your online marketing.

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