On “Content”

Posted on Mon, August 18, 2014 in Internet Marketing by Alum

When did writing become “content”? I was in journalism school in 1998-99, and it seems to me that it was some time after that. In school we talked about the content of a piece, but did not refer to a piece as content per se. It seems like content as a stand-alone term is a fairly new in our media world, and it seems to have become an indispensable term since media went digital.

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3 Easy Ways to Boost Your Ecommerce Revenue

Posted on Mon, July 07, 2014 in eCommerce Tips, Internet Marketing by Paul Weinert

Successful ecommerce businesses are always looking for ways to improve the average order value, conversion rates, and inbound traffic volume. To help get you started, here are three easy tips to provide a boost in each area.

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Tweet & Share Like A Pro in 5 Minutes

Posted on Tue, May 06, 2014 in Business Strategy, eCommerce Tips, Internet Marketing by Alum

If you follow enough people or brands on Twitter, you’ll have noticed that many use nice friendly shortened links rather than the full, ugly ol’ URL you’d normally see in the address bar. Of course, Twitter shortens the longest links by default but using Twitter’s shortening is for rookies, not professionals. Get ready because you too can be tweeting & sharing like a pro in just 5 minutes.

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What kind of Social Media User is your company?

Posted on Mon, November 04, 2013 in Internet Marketing by Alum

At GRAYBOX we’ve been working out our social media strategy. As our company grows and we bring in new people with new ideas, we’re slowly working out a consistent strategy that our whole team engages in.

While utilizing different tools and experimenting, I came across tweetlevel and a helpful list of the different kinds of twitter users they have identified. It has helped us decide what kind of social media users we are, and what kind of user we want to be. Take a look, I think it is helpful.

Idea Starters – this small collective of people are the creative brains behind many of the...

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Quick Tip: using LinkedIn Projects to show your work

Posted on Mon, September 09, 2013 in Internet Marketing by Alum

One great and free way to market yourself is to use LinkedIn and have your company list the projects they’ve worked on. LinkedIn is growing in popularity, as is social media in general.

While businesses are still trying to measure the value of allocating resources from their marketing budgets to have an active social media presence and running social media campaigns, it’s a fact that positive free press is always a good thing.

One way to make this happen is simply by having your company list their projects on employee LinkedIn profiles. This is good for those on the team  of each...

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Tips for Designing Successful Landing Pages

Posted on Fri, August 02, 2013 in Internet Marketing by Paul Weinert

Great landing pages are critical for effective inbound marketing campaigns — they distill your message down to one key action, thus simplifying it and boosting engagement. But reduction in design is hard — how do we get down to the essential elements to make the sale more effectively? Our marketing team can help you boost your conversion rates and make your landing pages perform better.
To start, let’s give you a few tips.
1. Start with a theory, test and measure that theory, and repeat — A/B (also called Multi-variant) testing is the key here. Start with a baseline control and...

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Interview with Gary Vaynerchuk on Social Media

Posted on Wed, July 31, 2013 in Business Strategy, Internet Marketing by Alum

Earlier this year, part of our GRAYBOX team had an opportunity to take Gary Vanerchuk up on an offer he made to his almost one million twitter followers that he was doing an interview a day.

At GRAYBOX, we’ve enjoyed learning from Gary for over a year now through his website, tweets, instagram, Facebook, Pinterest, Google + and his books Crush It and The Thank You Economy. We got to ask him a few questions that we’re working through as we try to utilize social media better.

Q: We’ve heard you downplay the obsession with Return on Investment (ROI) when it comes to marketing. Is...

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Getting Value with Google AdWords with a tight Budget

Posted on Fri, May 31, 2013 in Internet Marketing by Alum

You may think you need a huge marketing budget to start benefitting from paid advertising online. There are a lot of factors  at play when assessing that, and most of the time there is a very real benefit to starting even if you start small.

Do you have a niche business?

If so, it may take only $200 a month or less to see your ads show up for low competition keywords that are specific to your niche business. Usually you will have the ability to try this for a month and see how it goes. Also, Google is pretty good about giving you $50 to start out so that you can see how valuable running...

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SEO Beginners Guide — What's Important

Posted on Tue, July 12, 2011 in Business Strategy, Internet Marketing by Paul Weinert

Ran across this the other day and through it was a great way to figure out what was important in your site's SEO and what penalizes your site in the rankings.  Worth a read. SEO Table of Elements

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What is SEO: Basic Concepts and Strategies

Posted on Thu, May 26, 2011 in eCommerce Tips, Internet Marketing by Paul Weinert

What’s SEO?

The overarching goal of SEO (search engine optimization) is to improve a website’s position within search engines so that potential website visitors can reach a website through relevant searches (known as queries). While SEO conversations often seem to focus on the concept of ‘ranking number one’ for a particular term, SEO has multiple facets that require unique technological and creative skill-sets. With patience, realistic expectations, discipline, and correctly implemented/managed strategies, SEO can be one of the most beneficial forms of web marketing. The image below...

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