The Important Role of User Personas in UX

Posted on Thu, September 29, 2016 in Business Strategy, Identity Design, User Interface by Alicia Nagel

Websites and apps are a form of communication between an individual, organization, or business and a user. Because this communication is largely one-sided as creators we have a responsibility to anticipate what the user might say if they were able to engage in a conversation with the website or app..

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Measuring On-page User Interactions on Shopify

Posted on Mon, July 18, 2016 in Business Strategy, Identity Design, Web Design by David Hughes

So you have a Shopify site; great! Now to figuring out what people are actually doing on your site. The first place you should turn to is a standard analytics tool like Google Analytics to check out site performance.

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The Fundamentals of Effective Web Design

Posted on Tue, December 08, 2015 in Identity Design, User Interface, Web Design by Tiffany Tay

In this post we’ll explore the most important web design principles to remember so you can make a website visually engaging, effective, easy to use, and memorable.

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Creative Process in Designing Websites

Posted on Tue, August 25, 2015 in Identity Design, Web Design by Tiffany Tay

People that aren’t in the web design world are often curious about the creativity designers encompass. How do new ideas come to fruition? How do trends develop? Below are a few tips to keep designers’ creativity honed.

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An Introduction to Visual Thinking

Posted on Tue, August 18, 2015 in Business Strategy, Development Tips, Identity Design by Jason Bennett

At GRAYBOX, we work with clients, coders, designers, and thinkers of all shapes and sizes. Each of them has a unique method of thinking and communicating. The information locked in each team member's brain is extremely valuable, and it's our job to somehow extract that information and gather it into a clear, actionable project plan. So, how do we communicate complex information in a clear, coherent and efficient manner? We use a tool called 'Visual Thinking' to help facilitate the process.

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4 Tips To Faster Loading Google Fonts

Posted on Fri, December 20, 2013 in Identity Design, User Interface, Web Design by Kevin Carpenter

Load Google Fonts First Before CSS Place the Google import code such that it loads first directly after the html HEAD tag, EVEN before loading the CSS file. This ensures the fonts load before the CSS so there isn't any unexpected "jumping" of when the font finally loads. This is actually becoming very common in sites that I have seen recently. Use Link Format There are 3 ways in which you can load Google Fonts – @import, link rel and javascript. The link rel tag will allow you to place the code on the html and load it the fastest before the CSS file. Here is an example:

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Logo Trends of 2010

Posted on Wed, June 09, 2010 in Identity Design by Paul Weinert

I was going to write a long article about new logo trends for 2010 compared to 2009, but as I was doing some research, these guys at LogoLounge did a better job then I could have. One important thing to recognize is how much visual clutter/noise in included in these logos. Long gone are the simple logos we see everyday, McDonald's, FedEx, CitiBank, etc etc. These logos don't tell a story or sell the brand, they are decorations.

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