Tweet & Share Like A Pro in 5 Minutes

Posted on Tue, May 06, 2014 in Business Strategy, eCommerce Tips, Internet Marketing by Alum

If you follow enough people or brands on Twitter, you’ll have noticed that many use nice friendly shortened links rather than the full, ugly ol’ URL you’d normally see in the address bar. Of course, Twitter shortens the longest links by default but using Twitter’s shortening is for rookies, not professionals. Get ready because you too can be tweeting & sharing like a pro in just 5 minutes.

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7 Tips for Importing Products into Magento

Posted on Sun, January 26, 2014 in eCommerce Tips, Development Tips by Mark Middleton

Getting products into Magento (Magento Enterprise, Magento Community or Magento Go) presents many challenges that can be solved with just a few key practices. Follow these simple steps to ensure your imports go smoothly.

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Magento Module Development Tutorial

Posted on Sun, December 29, 2013 in eCommerce Tips, Development Tips by Mark Middleton

Magento is a massive, complex and highly flexible e-commerce platform able to run some of the best shopping sites on the internet. However, customizing Magento from scratch can make you want to abandon your high-tech career and take up painting for a living.

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Magento Quick Tip: Magento product does not display

Posted on Wed, October 30, 2013 in eCommerce Tips, Web Design by Mark Middleton

If you have added a product to your store and it isn’t showing up in the storefront, there’s a list of settings to check:

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4 Reasons to Design Simply

Posted on Mon, October 21, 2013 in eCommerce Tips, Web Design by Jason Bennett

Over the past few years there has been a shift in web design trends from the gradients and bevels of “Web 2.0” to a simplified, flat look. Apple, Google, and Microsoft have made flat design ubiquitous with the release of their latest operating systems and software. The explosion of smartphone and tablet usage is the key driver of this return to simple design. Here’s a few reasons to take advantage of this design trend.

Reduce Noise

We use our phones for a countless number of reasons every day

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Getting a quick Shopify or Wordpress site done well

Posted on Wed, August 07, 2013 in Business Strategy, eCommerce Tips, Web Design by Alum

At GRAYBOX we will often get requests for a simpler site with the need for a quick turnaround. Here is what that process looks like. The kind of site we see come through with these needs are Informational and eCommerce. Pretty much any kind of website that you might need. This is how we do it.

  1. Clear Communication from start to finish
  2. Themes (Wordpress for informational sites and Shopify for eCommerce)
  3. One Site Review before testing (content edits and minor structural changes)
  4. Deadline Integrity

Clear Communication

This is all about expectations and deliverables. We like to get all of...

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Getting started with Google Products for Shopify

Posted on Wed, May 15, 2013 in eCommerce Tips, Web Design by Alum

Getting your product feeds accepted on any platform can be a nightmare. Some recent work we’ve done on a Shopify website inspired us to share a bit of that process to be a help to those doing the same kind of work. The fact is there are quite a few hoops to jump through and a lot of information to have just right.  Here are some quick helps to get you on your way with Google Products.

Get your Shopify site setup in a Google Friendly way

For starters, make sure you setup your Shopify account well. Once you import all of your products, make sure that the titles and product descriptions...

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What is SEO: Basic Concepts and Strategies

Posted on Thu, May 26, 2011 in eCommerce Tips, Internet Marketing by Paul Weinert

What’s SEO?

The overarching goal of SEO (search engine optimization) is to improve a website’s position within search engines so that potential website visitors can reach a website through relevant searches (known as queries). While SEO conversations often seem to focus on the concept of ‘ranking number one’ for a particular term, SEO has multiple facets that require unique technological and creative skill-sets. With patience, realistic expectations, discipline, and correctly implemented/managed strategies, SEO can be one of the most beneficial forms of web marketing. The image below...

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Internet Marketing Strategies & Techniques

Posted on Thu, February 10, 2011 in eCommerce Tips, Internet Marketing by Paul Weinert

Either if you're starting a new business or just looking to grow your existing one — strong and consistent marketing should be a major part of your business plan. Great opportunities abound online, but where to start?

In this post we'll go over your main options, their benefits and the respective costs.  Trying out these methods will help you reach new customers, promote your brand and expand your business.

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) refers to tweaking your website's contents, organization & inbound links in order to better place for...

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