5 Steps to Choosing the Best Shopify Theme for Your eCommerce Website

Posted on Wed, June 15, 2016 in Business Strategy, eCommerce Tips, Development Tips, Web Design by Kevin Carpenter

Consider the following five steps when choosing a website theme to enhance your webstore and its niche. Doing so will captivate your users, ultimately gain their trust, and thus increase conversion rates and overall sales.

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Email Marketing for Ecommerce Websites

Posted on Wed, March 30, 2016 in eCommerce Tips, Internet Marketing by Alum

Don’t believe the haters: email marketing still works. And nothing works quite as well as ecommerce email marketing! It is a revenue faucet; turn that spigot on for revenue on demand.

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Integrate Magento to NetSuite: 5 Commonly Missed Requirements

Posted on Thu, August 13, 2015 in Business Strategy, eCommerce Tips by Jon Love

The pairing of Magento and NetSuite for ecommerce and back office is one of the best dollar-for-dollar business systems investments a company can make. Whether your business is B2B or B2C focused, this combination can provide an excellent foundation for business growth. The main stumbling block companies tend to encounter when using this combination is actually integrating the two systems.

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Magento Simple Steps to Full Page Cache

Posted on Tue, July 29, 2014 in eCommerce Tips, Development Tips by Mark Middleton

Magento is a powerful, ​full-feature e-commerce platform, but the power it provides demands outrageous server resources. Full-page caching of Magento pages is a must for all customers who want their site to load quickly.

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3 Easy Ways to Boost Your Ecommerce Revenue

Posted on Mon, July 07, 2014 in eCommerce Tips, Internet Marketing by Paul Weinert

Successful ecommerce businesses are always looking for ways to improve the average order value, conversion rates, and inbound traffic volume. To help get you started, here are three easy tips to provide a boost in each area.

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Three Ways to Sell An Expensive Product Online

Posted on Mon, June 16, 2014 in eCommerce Tips, Web Design by Jason Bennett

Commerce is moving online (and has been for years) but most people still have some concern about making purchases on a website, especially when what you're planning on buying costs a lot of money. So, how do you sell an expensive product online? Here are three ways to improve your sales.

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Magento Enterprise How to Create Banners & Banner Rotator Widgets inside Templates

Posted on Fri, May 30, 2014 in eCommerce Tips by Mark Middleton

Magento Enterprise has a remarkable set of features including the ability to manage banner advertising natively without the use of any add-ons. This gives you the flexibility to add banners, custom HTML, and other unique blocks of code and automatically tie the display to any number of promotional rules.

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NetSuite Magento Integration

Posted on Fri, May 16, 2014 in eCommerce Tips by Jon Love

One answer to the difficult and time consuming evaluation process of knowing which software will best support the ecommerce and backend requirements of your business is the integration of NetSuite and Magento, a winning combination that allows for superior integration and future growth.

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Magento Editions: Enterprise vs Community

Posted on Wed, May 14, 2014 in Business Strategy, eCommerce Tips by Paul Weinert

At GRAYBOX, we love Magento. Yes, it’s complex and often hard to implement, but it’s a unique blend of power, flexibility, and affordability that really shines in a market chock-full of either too simple and underpowered tools, or overly complex applications that are too expensive. Magento is regularly our top recommendation for established and sophisticated ecommerce clients.

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Tweet & Share Like A Pro in 5 Minutes

Posted on Tue, May 06, 2014 in Business Strategy, eCommerce Tips, Internet Marketing by Alum

If you follow enough people or brands on Twitter, you’ll have noticed that many use nice friendly shortened links rather than the full, ugly ol’ URL you’d normally see in the address bar. Of course, Twitter shortens the longest links by default but using Twitter’s shortening is for rookies, not professionals. Get ready because you too can be tweeting & sharing like a pro in just 5 minutes.

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