At GRAYBOX we’re a team of solution-hungry, tech-curious, digital consultants. So naturally when one of our developers accidentally destroyed his pants at a big office outing, he looked to Amazon Prime Now to overcome this obstacle to having a good time.
Many businesses are missing out on the biggest opportunity on the internet to reach their consumers directly. This opportunity is third-party marketplaces. They are currently doing to online retailers, what WalMart did to local mom and pop stores in the 80’s and 90’s.
Customer relationship management is at the core of every business. While some internal systems requirements are generic and cheap templates can be sufficient, CRM is not one of these. As we work with clients to empower them to grow their businesses, we regularly navigate this important distinction with our clients – when a generic solution is sufficient and when a tool needs to be flexible and customizable.
Some of the most powerful features in Salesforce are the configurable automation tools. Today we’ll look at three different ways to utilize automation tools within a Salesforce account to improve organizational efficiency.
What’s a good way to kick off the summer? How about going on a $2.8 billion shopping spree! Salesforce did just that in June by agreeing to terms to buy Demandware. Once you get over the twinge of jealousy for a company that can buy things that cost billions, you have to consider what this means for Salesforce moving forward.
To finish our series, we’ll look at the value of long-term brand development efforts and how companies are able to build upon their success selling on Amazon. If this is the first you’ve seen our series, be sure to check out how Amazon might be a fit for your business and our other posts.
Today we are going to discuss the strategy behind marketing and selling products on Amazon.com. It is critical that companies know how they are going to compete in the marketplace in order to improve their chances of success.
A powerful aspect of Amazon is the Operational Efficiency that companies can attain when they use the marketplace. Today we’ll focus on two business units for which Amazon’s systems and operations framework can help ease the complications that come with rapid growth.
The Amazon Marketplace is built around individual product sales performance. This means every product page a company creates has to be of the highest quality – there is almost no brand equity on Amazon, especially if a product page converts poorly overtime due to unoptimized content. Amazon makes money when items sell, so if a company’s products aren’t selling their product position will suffer.
There are three main ways for companies to sell items on Amazon.com. Each method comes with its opportunities and its costs, with its risks and its rewards, but make no mistake there are companies making tens of millions of dollars annually by using each of these methods. This is about helping your business decide which method works best for you.