In a move that everyone has been waiting for, Microsoft added LinkedIn targeting to it's own Audience Network. Microsoft has also added three demographics to Bing AdWords to further refine targeting abilities of advertisers. What does this mean for the digital advertising space?
Social media integrations with ecommerce stores have been getting better and better over time and Instagram is starting to show signs that it might be one of, if not the most viable way to sell directly through your ecommerce store on a social platform. User engagement, combined with seamless product tagging and stylized product images allow engaged Instagram users the ability to effortlessly shop on your store.
Everyone is talking about GDPR and what it might mean for the internet, but what, specifically does GDPR mean for your ecommerce store? How can you make sure you are GDPR compliant in the off chance someone from the EU orders from your website? We get into some of the specifics of the GDPR policy and what it means for ecommerce stores in this article.
In a move that shocked many on Monday, Adobe announced their purchase of Magento. The ecommerce platform will be added to the Experience Cloud and offer Adobe's enterprise customers even more of an integrated experience. We discuss some of the implications for the ecommerce space, customers, and competitors.
With the recent release of Chrome 63, Google started warning developers of the impending distrust of Symantec SSL certificates, (about one sixth of all SSL certificates in use today,) as well as those issued by other Subordinate Certificate Authorities that use the Symantec root certificate like GeoTrust, VeriSign, Equifax, Thawte and RapidSSL. As the defacto industry leader on browser security, this is part of Google’s three step plan to punish Symantec for mis-issuing certificates and Firefox has followed suit.
To help ecommerce businesses weigh their platform options, we’ve created a whitepaper comparing two big software-as-a-service (SaaS) ecommerce platforms, Shopify and BigCommerce.
Which is the best platform for your ecommerce business? At GRAYBOX, ecommerce is a bit of a sweet spot and we love getting this question because the answer really is – it depends on your particular business case.
To help businesses decide on which Shopify platform is right for them, we've written an in-depth comparison between Shopify Advanced and Shopify Plus.
As ecommerce retailers are preparing for Black Friday and Cyber Monday (BFCM) it's considered best practice to have a holiday code freeze. What are the special website considerations tied to Black Friday Cyber Monday?
To help ecommerce businesses consider a transition from Magento 1 to Magento 2, we’ve done the research and written an in-depth guide that covers all the main topics and compares the various Magento 1 and Magento 2 editions.