Wildfang, TEDxPortland, and the power of “Yeah, Maybe”

Posted on Fri, April 21, 2017 in eCommerce, Magento by Alicia Nagel

At GRAYBOX we love to see our client-partners thrive, and Wildfang’s Emma McIlroy did just that this past Saturday at TEDxPortland.

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How to Translate the Brick and Mortar Experience into Mobile Shopping

Posted on Wed, February 15, 2017 in eCommerce by Alicia Nagel

Ecommerce can be a wonderful way to sell online. The challenge lies in brining the brick and mortar shopping experience to your site. How do you translate the in-store experience to a website? Alicia Nagel sheds some light on engaging customers online.

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GRAYBOX: The New Home of Portland’s Ecommerce Meetup

Posted on Tue, January 24, 2017 in eCommerce, GRAYBOX News by Mike Grill

GRAYBOX moved into a bigger space in July and wanted to offer the digital community a free events space in Portland. Ecommerce Portland was in need of a meeting space and GRAYBOX jumped at the chance to offer the group a free place to meet. Their first meeting will be February 9th at 6:00pm in the GRAYBOX training room.

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Amazon Prime Now & The Case of the Ripped Pants

Posted on Thu, December 29, 2016 in Greatest Hits, eCommerce by Alicia Nagel

At GRAYBOX we’re a team of solution-hungry, tech-curious, digital consultants. So naturally when one of our developers accidentally destroyed his pants at a big office outing, he looked to Amazon Prime Now to overcome this obstacle to having a good time.

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Why Ecommerce Merchants Need to Be on Third-Party Marketplaces

Posted on Tue, November 08, 2016 in Business Operations, eCommerce by Paul Weinert

Many businesses are missing out on the biggest opportunity on the internet to reach their consumers directly. This opportunity is third-party marketplaces. They are currently doing to online retailers, what WalMart did to local mom and pop stores in the 80’s and 90’s.

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Salesforce Record Setup & Field Creation

Posted on Tue, September 13, 2016 in Business Operations, eCommerce by Corey Thomas

Customer relationship management is at the core of every business. While some internal systems requirements are generic and cheap templates can be sufficient, CRM is not one of these. As we work with clients to empower them to grow their businesses, we regularly navigate this important distinction with our clients – when a generic solution is sufficient and when a tool needs to be flexible and customizable.

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Three Tips on Workflows and Automation in Salesforce for Lead Capture

Posted on Tue, September 06, 2016 in Business Operations, eCommerce by Corey Thomas

Some of the most powerful features in Salesforce are the configurable automation tools. Today we’ll look at three different ways to utilize automation tools within a Salesforce account to improve organizational efficiency.

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Big Spender: Salesforce Acquires Demandware

Posted on Tue, August 30, 2016 in Business Operations, eCommerce by Corey Thomas

​What’s a good way to kick off the summer? How about going on a $2.8 billion shopping spree! Sal​esforce did just that in June by agreeing to terms to buy Demand​ware. Once you get over the twinge of jealousy for a company that can buy things that cost billions, you have to consider what this means for Salesforce moving forward.

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Amazon Accelerator Series Part 5: Brand Development

Posted on Wed, August 10, 2016 in Greatest Hits, Business Operations, eCommerce by Corey Thomas

To finish our series, we’ll look at the value of long-term brand development efforts and how companies are able to build upon their success selling on Amazon. If this is the first you’ve seen our series, be sure to check out how Amazon might be a fit for your business and our other posts.

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Amazon Accelerator Series Part 4: Marketing Tactics and Strategy

Posted on Tue, August 09, 2016 in Greatest Hits, Business Operations, eCommerce by Corey Thomas

Today we are going to discuss the strategy behind marketing and selling products on Amazon.com. It is critical that companies know how they are going to compete in the marketplace in order to improve their chances of success.

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