Three Key Ecommerce Trends

Posted on Tue, December 06, 2016 in Digital Marketing, eCommerce by David Hughes

We took a look back at the ecommerce trends for Black Friday and Cyber Monday 2016 and came away with a few notable stats. Not only has Cyber Monday picked up a lot of speed, but it looks set to overtake Black Friday while mobile sales broke the $1billion dollar mark and an unlikely clothing retailer out sold the combined likes of Macy's, Nordstrom, Kohl's, Gap, and L Brands.

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Technology Trends for 2017

Posted on Tue, November 29, 2016 in Greatest Hits, Digital Marketing, Business Operations by Paul Weinert

The technology around us is transforming lives, disrupting businesses and changing just about everything. This is the march of never-ending progress and it will continue to steam on, but I wanted to take a moment to look into the upcoming trends for how technology is going to continue to change and evolve in 2017.

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Walmart Helps Small Businesses by Buying Jet.com

Posted on Tue, October 25, 2016 in Digital Marketing, Business Operations by Corey Thomas

An ironic twist: how Walmart helped small businesses when buying Jet.com On August 8th, 2016, Walmart Stores Inc. made a bold decision to purchase Jet.com for North of $3 billion. The exact deal, with about $3 billion in cash and $300 million in Walmart shares, could become the day when a legitimate competitor to Amazon.com was born.

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On-site SEO Best Practices

Posted on Thu, July 21, 2016 in Digital Marketing by David Hughes

We developed an On-site SEO Best Practices write-up to help our clients gain a good grasp of some SEO basics, and thought, why keep it secret? So we’ve adapted it into a blog post and are sharing it with our readers.

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Email Marketing for Ecommerce Websites

Posted on Wed, March 30, 2016 in Digital Marketing, eCommerce by Alum

Don’t believe the haters: email marketing still works. And nothing works quite as well as ecommerce email marketing! It is a revenue faucet; turn that spigot on for revenue on demand.

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​Tips For Developing a Successful Marketing Plan

Posted on Thu, March 03, 2016 in Digital Marketing by Todd Werkhoven

A marketing plan helps solidify the objectives of a company by identifying a clear understanding of both your products and potential customers. A good marketing plan will also highlight the successful aspects of your business and products, but also shine a light on areas of weakness and opportunity that may need more attention.

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Google Axes Ads Into Oblivion

Posted on Fri, February 26, 2016 in Digital Marketing, Business Operations, GRAYBOX News by Kyle Moynihan

The Google AdWords market, like the real estate market, is almost entirely built upon the foundation of location, location, location. February 18, 2016 was the equivalent of redrawing the map.

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Technical Writing Tips

Posted on Wed, February 17, 2016 in Digital Marketing, Business Operations by Todd Werkhoven

Here are a few basic tips to keep in mind when creating effective content for technical subjects.

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How To Approach Writing Projects (When You’re Not A Writer)

Posted on Thu, February 11, 2016 in Digital Marketing, Business Operations by Todd Werkhoven

​Writing can be a tricky endeavor. On the one hand, it seems simple enough – after all, we use words to communicate all day long. Here are some tips that can help streamline and guide your business writing tasks.

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How to Use Effective Tone in Advertising

Posted on Tue, January 05, 2016 in Digital Marketing, Business Operations by Todd Werkhoven

​Marketing and advertising are conversations that a company has with its audience. This conversation can take many forms and have many different end goals, but it all boils down to your business talking to your customers (and potential customers).

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