Three tools every Sales Director should have

Posted on Thu, October 17, 2013 in Greatest Hits, Business Strategy by Alum

AffinityLive

AffinityLive is our CRM of choice here at GRAYBOX. They are constantly rolling out new features and functionality on the project management side of the CRM, and always willing to hear our ideas on how they can simplify their system, especially on the sales end to make life easier for a person who is always on the go (we are especially excited for the new mobile app when the time comes).

AffinityLive does a great job of centralizing the bulk of tasks you will perform as a Sales Director, from follow ups, to-do lists, composing email from the CRM (both individual and campaigns),...

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5 Tips to Correct Your Communication Breakdown

Posted on Fri, September 13, 2013 in Business Strategy by Alum

I believe communication breakdowns are underrated. They happen everyday in business, and wherever you are and whatever you're working on they are getting in the way, causing frustration, money, and time in varying degrees. And while this is happening, it is all being brushed aside, overlooked, and underrated unless someone steps in to clear everything up so everyone is confident, relaxed, making the most of their time and earning more money.

A communication breakdown happens every time a communicator miscommunicates what they are really trying to say, and/or the hearer misunderstands and...

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Tell Your Web Designer Everything

Posted on Wed, August 21, 2013 in Business Strategy, Web Design by Jason Bennett

Have you been planning on rolling out a new website for your company? Have you hired a web designer to help make it happen? Yes? Great! Now what?
The most important thing to remember when working with a web designer is that they don't know you. They probably don't know how your product is made or why people love it. They probably don't know how you handle sales calls, or how you're really popular in that one area of the world. They probably don't know who you're biggest competitors are. This is why you need to tell your designer everything you can about your business.

Talk about yourself. A...

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Offering A Complete Solution

Posted on Fri, August 16, 2013 in Business Strategy by Alum

What Clients are looking for

Often, potential clients will come to GRAYBOX wanting one thing. Whether it be a redesign of their website, a custom web application, marketing planning and execution, business cards, or a consultation. However, one thing holds true almost every time; most of our clients need much more than what they’re looking for.

The GRAYBOX Mission: Serve Clients

Our mission statement definitively states that: “GRAYBOX exists to serve its clients well.”  I whole-heartedly believe in this mission statement, as does our founder Paul Weinert.  What this means to us is not...

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Getting a quick Shopify or Wordpress site done well

Posted on Wed, August 07, 2013 in Business Strategy, eCommerce Tips, Web Design by Alum

At GRAYBOX we will often get requests for a simpler site with the need for a quick turnaround. Here is what that process looks like. The kind of site we see come through with these needs are Informational and eCommerce. Pretty much any kind of website that you might need. This is how we do it.

  1. Clear Communication from start to finish
  2. Themes (Wordpress for informational sites and Shopify for eCommerce)
  3. One Site Review before testing (content edits and minor structural changes)
  4. Deadline Integrity

Clear Communication

This is all about expectations and deliverables. We like to get all of...

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Interview with Gary Vaynerchuk on Social Media

Posted on Wed, July 31, 2013 in Business Strategy, Internet Marketing by Alum

Earlier this year, part of our GRAYBOX team had an opportunity to take Gary Vanerchuk up on an offer he made to his almost one million twitter followers that he was doing an interview a day.

At GRAYBOX, we’ve enjoyed learning from Gary for over a year now through his website, tweets, instagram, Facebook, Pinterest, Google + and his books Crush It and The Thank You Economy. We got to ask him a few questions that we’re working through as we try to utilize social media better.

Q: We’ve heard you downplay the obsession with Return on Investment (ROI) when it comes to marketing. Is...

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Wireframing Your Website Designs: What It Is And Why It’s Important

Posted on Mon, October 01, 2012 in Business Strategy, User Interface, Web Design by Kevin Carpenter

Wireframing

When it comes to establishing a budget for a website, the value of wireframing is usually misunderstood and is the first phase cut out of a tight budget. This is a big mistake as proper wireframing is an essential stage in the strategic design process — good wireframes help you solve complex problems early, tailor your design to your user’s goals, and save you money.

Before we get into the specifics, let’s take a step back and briefly discuss what a wireframe is. Wireframes are the foundation on which to begin building your site; a wireframe determines the site’s...

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SEO Beginners Guide — What's Important

Posted on Tue, July 12, 2011 in Business Strategy, Internet Marketing by Paul Weinert

Ran across this the other day and through it was a great way to figure out what was important in your site's SEO and what penalizes your site in the rankings.  Worth a read. SEO Table of Elements

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How to Hire a Creative Professional

Posted on Thu, June 17, 2010 in Business Strategy by Paul Weinert

Hiring a good creative professional is tough and confusing. Creative professional loosely means anyone whom you hire to solve problems and develop customized solutions — not creative in the art sense, but creative in the thinking sense.

As creative professionals we take in the business problems you want us to solve, we think about it and come up with the best possible solution for your given problem. The trouble is, how do you hire someone who is smart and experienced enough to tackle your problem and get it solved on time and on budget.

You have a couple options, We’ll break them...

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