We can define marketing automation as ‘an interconnected system of people, software, strategy, and tactics to replace manual, repetitive or inefficient marketing tasks & processes, the goal of which is to interact with prospects in a personalized, scalable, and profitable manner.
One of the most commonly bandied about buzzwords of the digital marketing industry of the 2010s is “content marketing.” However, there is a frequent misconception regarding the process and what proper content marketing actually entails.
There are several key questions to ask at the beginning of the copywriting process to hone in on the right message, tone, and delivery for your marketing messages.
When putting together a solid marketing plan and website, there is one crucial element that often gets overlooked: writing. “After all,” the thinking goes, “we know our company, and we write plenty of other things like emails and proposals. Why would marketing copywriting be any different? We’ll save money by doing it ourselves.”
At GRAYBOX, we work with clients, coders, designers, and thinkers of all shapes and sizes. Each of them has a unique method of thinking and communicating. The information locked in each team member's brain is extremely valuable, and it's our job to somehow extract that information and gather it into a clear, actionable project plan. So, how do we communicate complex information in a clear, coherent and efficient manner? We use a tool called 'Visual Thinking' to help facilitate the process.
The pairing of Magento and NetSuite for ecommerce and back office is one of the best dollar-for-dollar business systems investments a company can make. Whether your business is B2B or B2C focused, this combination can provide an excellent foundation for business growth. The main stumbling block companies tend to encounter when using this combination is actually integrating the two systems.
We’ve always cared about the quality of our work above everything else, but almost all of the planning would happen at the beginning of the project. This made sense when we used to do mostly smaller work — but now some of our projects are years in duration and we’ve realized we need a way to incorporate both planning and execution into all stages of the project.
I'm learning every day that managing projects and my work habits is a necessity as our workload increases. Here are some things I've learned about producing quality while balancing multiple projects.
Is there such a thing as a perfect project management tool? It seems with the numerous options available, there is still a need to create additional tracking documents, spreadsheets, or other client-friendly reports. It begs the question of whether valuable time is lost searching for the right tool versus managing the project.
In the web application and subscription software world, sometimes a simple "check this box to agree to terms" becomes insufficient. With the move toward more online offerings being delivered as an ongoing service, SaaS companies begin to bump up against legal principles that require more thoughtful solutions. When this is necessary, an Electronic Signature ("e-Signature") tool is a great way to help automate the transaction process while still meeting the legal requirements of agreement to terms.