Technical Writing Tips

Posted on Wed, February 17, 2016 in Business Strategy, Internet Marketing by Todd Werkhoven

Here are a few basic tips to keep in mind when creating effective content for technical subjects.

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How To Approach Writing Projects (When You’re Not A Writer)

Posted on Thu, February 11, 2016 in Business Strategy, Internet Marketing by Todd Werkhoven

​Writing can be a tricky endeavor. On the one hand, it seems simple enough – after all, we use words to communicate all day long. Here are some tips that can help streamline and guide your business writing tasks.

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How to Use Effective Tone in Advertising

Posted on Tue, January 05, 2016 in Business Strategy, Internet Marketing by Todd Werkhoven

​Marketing and advertising are conversations that a company has with its audience. This conversation can take many forms and have many different end goals, but it all boils down to your business talking to your customers (and potential customers).

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Why Use Marketing Automation?

Posted on Tue, December 29, 2015 in Business Strategy, Internet Marketing, Web Analytics by Alum

We can define marketing automation as ‘an interconnected system of people, software, strategy, and tactics to replace manual, repetitive or inefficient marketing tasks & processes, the goal of which is to interact with prospects in a personalized, scalable, and profitable manner.

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3 Tips for Successful Content Marketing

Posted on Mon, December 14, 2015 in Business Strategy, Web Analytics by Kyle Moynihan

One of the most commonly bandied about buzzwords of the digital marketing industry of the 2010s is “content marketing.” However, there is a frequent misconception regarding the process and what proper content marketing actually entails.

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Techniques for Writing Excellent Copy

Posted on Thu, December 10, 2015 in Business Strategy, Internet Marketing by Todd Werkhoven

There are several key questions to ask at the beginning of the copywriting process to hone in on the right message, tone, and delivery for your marketing messages.

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Why Writing Matters

Posted on Thu, October 29, 2015 in Business Strategy, Internet Marketing by Todd Werkhoven

When putting together a solid marketing plan and website, there is one crucial element that often gets overlooked: writing.  “After all,” the thinking goes, “we know our company, and we write plenty of other things like emails and proposals. Why would marketing copywriting be any different? We’ll save money by doing it ourselves.”

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An Introduction to Visual Thinking

Posted on Tue, August 18, 2015 in Business Strategy, Development Tips, Identity Design by Jason Bennett

At GRAYBOX, we work with clients, coders, designers, and thinkers of all shapes and sizes. Each of them has a unique method of thinking and communicating. The information locked in each team member's brain is extremely valuable, and it's our job to somehow extract that information and gather it into a clear, actionable project plan. So, how do we communicate complex information in a clear, coherent and efficient manner? We use a tool called 'Visual Thinking' to help facilitate the process.

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Integrate Magento to NetSuite: 5 Commonly Missed Requirements

Posted on Thu, August 13, 2015 in Business Strategy, eCommerce Tips by Jon Love

The pairing of Magento and NetSuite for ecommerce and back office is one of the best dollar-for-dollar business systems investments a company can make. Whether your business is B2B or B2C focused, this combination can provide an excellent foundation for business growth. The main stumbling block companies tend to encounter when using this combination is actually integrating the two systems.

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Embracing the Power of Design Thinking

Posted on Thu, July 09, 2015 in Business Strategy by Paul Weinert

We’ve always cared about the quality of our work above everything else, but almost all of the planning would happen at the beginning of the project. This made sense when we used to do mostly smaller work — but now some of our projects are years in duration and we’ve realized we need a way to incorporate both planning and execution into all stages of the project.

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