Amazon Accelerator Series Part 2: The Product Page

Posted on Tue, August 02, 2016 in Greatest Hits, Business Strategy, eCommerce Tips by Corey Thomas

The Amazon Marketplace is built around individual product sales performance. This means every product page a company creates has to be of the highest quality – there is almost no brand equity on Amazon, especially if a product page converts poorly overtime due to unoptimized content. Amazon makes money when items sell, so if a company’s products aren’t selling their product position will suffer.

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Amazon ​Accelerator Series Part 1: How to Sell on

Posted on Thu, July 28, 2016 in Business Strategy, eCommerce Tips by Corey Thomas

There are three main ways for companies to sell items on Each method comes with its opportunities and its costs, with its risks and its rewards, but make no mistake there are companies making tens of millions of dollars annually by using each of these methods. This is about helping your business decide which method works best for you.

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Measuring On-page User Interactions on Shopify

Posted on Mon, July 18, 2016 in Business Strategy, Identity Design, Web Design by David Hughes

So you have a Shopify site; great! Now to figuring out what people are actually doing on your site. The first place you should turn to is a standard analytics tool like Google Analytics to check out site performance.

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5 Steps to Choosing the Best Shopify Theme for Your eCommerce Website

Posted on Wed, June 15, 2016 in Business Strategy, eCommerce Tips, Development Tips, Web Design by Kevin Carpenter

Consider the following five steps when choosing a website theme to enhance your webstore and its niche. Doing so will captivate your users, ultimately gain their trust, and thus increase conversion rates and overall sales.

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Shopify Plus vs. Shopify - What’s Right for Your Business?

Posted on Mon, June 13, 2016 in Business Strategy, Development Tips, Web Design by Paul Weinert

Shopify Plus is a completely different way of managing enterprise-grade ecommerce. It has doubled down on support, scale, and stability to accommodate large-value merchants who DON’T want to think about their ecommerce store.

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Google Axes Ads Into Oblivion

Posted on Fri, February 26, 2016 in Business Strategy, GRAYBOX News, Internet Marketing by Kyle Moynihan

The Google AdWords market, like the real estate market, is almost entirely built upon the foundation of location, location, location. February 18, 2016 was the equivalent of redrawing the map.

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Technical Writing Tips

Posted on Wed, February 17, 2016 in Business Strategy, Internet Marketing by Todd Werkhoven

Here are a few basic tips to keep in mind when creating effective content for technical subjects.

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How To Approach Writing Projects (When You’re Not A Writer)

Posted on Thu, February 11, 2016 in Business Strategy, Internet Marketing by Todd Werkhoven

​Writing can be a tricky endeavor. On the one hand, it seems simple enough – after all, we use words to communicate all day long. Here are some tips that can help streamline and guide your business writing tasks.

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How to Use Effective Tone in Advertising

Posted on Tue, January 05, 2016 in Business Strategy, Internet Marketing by Todd Werkhoven

​Marketing and advertising are conversations that a company has with its audience. This conversation can take many forms and have many different end goals, but it all boils down to your business talking to your customers (and potential customers).

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Why Use Marketing Automation?

Posted on Tue, December 29, 2015 in Business Strategy, Internet Marketing, Web Analytics by Alum

We can define marketing automation as ‘an interconnected system of people, software, strategy, and tactics to replace manual, repetitive or inefficient marketing tasks & processes, the goal of which is to interact with prospects in a personalized, scalable, and profitable manner.

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