A Digital-First World

Posted on Thu, October 13, 2016 in Greatest Hits, Business Strategy by Paul Weinert

The world is evolving around digital technologies and businesses must adapt to these changes in order to stay competitive. We are currently in a sea of change wherein interconnected, digital technologies are replacing and obsoleting the old ways of doing business.

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The Important Role of User Personas in UX

Posted on Thu, September 29, 2016 in Business Strategy, Identity Design, User Interface by Alicia Nagel

Websites and apps are a form of communication between an individual, organization, or business and a user. Because this communication is largely one-sided as creators we have a responsibility to anticipate what the user might say if they were able to engage in a conversation with the website or app..

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Are CTOs a Thing of the Past?

Posted on Tue, September 20, 2016 in Business Strategy by Mike Joyce

As tech saturates the business landscape, the role of the CTO is evolving. Many companies are taking the responsibilities associated with the title and dispersing them over teams instead of localizing them onto one person. This team can be internal or external, and might consist of folks such as senior developers, digital strategists, or engineers.

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Salesforce Record Setup & Field Creation

Posted on Tue, September 13, 2016 in Business Strategy, eCommerce Tips by Corey Thomas

Customer relationship management is at the core of every business. While some internal systems requirements are generic and cheap templates can be sufficient, CRM is not one of these. As we work with clients to empower them to grow their businesses, we regularly navigate this important distinction with our clients – when a generic solution is sufficient and when a tool needs to be flexible and customizable.

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Three Tips on Workflows and Automation in Salesforce for Lead Capture

Posted on Tue, September 06, 2016 in Business Strategy, eCommerce Tips by Corey Thomas

Some of the most powerful features in Salesforce are the configurable automation tools. Today we’ll look at three different ways to utilize automation tools within a Salesforce account to improve organizational efficiency.

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Big Spender: Salesforce Acquires Demandware

Posted on Tue, August 30, 2016 in Business Strategy, eCommerce Tips by Corey Thomas

​What’s a good way to kick off the summer? How about going on a $2.8 billion shopping spree! Sal​esforce did just that in June by agreeing to terms to buy Demand​ware. Once you get over the twinge of jealousy for a company that can buy things that cost billions, you have to consider what this means for Salesforce moving forward.

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Oracle Buys NetSuite - But Why?

Posted on Mon, August 15, 2016 in Greatest Hits, Business Strategy by Jon Love

Why would Oracle acquire NetSuite? Every business believes they fit in a particular segment of their ecosystem, and the strategic moves they make offer a rare glimpse into the otherwise protected thinking of their management team. Having supported, implemented, designed, and sold many complex NetSuite solutions over the past decade, there are many compelling questions to this storyline.

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Amazon Accelerator Series Part 5: Brand Development

Posted on Wed, August 10, 2016 in Greatest Hits, Business Strategy, eCommerce Tips by Corey Thomas

To finish our series, we’ll look at the value of long-term brand development efforts and how companies are able to build upon their success selling on Amazon. If this is the first you’ve seen our series, be sure to check out how Amazon might be a fit for your business and our other posts.

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Amazon Accelerator Series Part 4: Marketing Tactics and Strategy

Posted on Tue, August 09, 2016 in Greatest Hits, Business Strategy, eCommerce Tips by Corey Thomas

Today we are going to discuss the strategy behind marketing and selling products on Amazon.com. It is critical that companies know how they are going to compete in the marketplace in order to improve their chances of success.

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Amazon Accelerator Series Part 3: Supply Chain Management

Posted on Wed, August 03, 2016 in Greatest Hits, Business Strategy, eCommerce Tips by Corey Thomas

A powerful aspect of Amazon is the Operational Efficiency that companies can attain when they use the marketplace. Today we’ll focus on two business units for which Amazon’s systems and operations framework can help ease the complications that come with rapid growth.

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