LinkedIn Advertising: Basics

Posted on Tue, June 12, 2018 in Digital Marketing, Content Strategy by Mike Grill

LinkedIn advertising is a great way to reach a very targeted audience. It turns out that advertising on LinkedIn is also relatively straightforward, so we came up with a handy guide to help you!

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Microsoft Adds LinkedIn Data to Their Audience Network

Posted on Wed, June 06, 2018 in Digital Marketing, Content Strategy, eCommerce by Mike Grill

In a move that everyone has been waiting for, Microsoft added LinkedIn targeting to it's own Audience Network. Microsoft has also added three demographics to Bing AdWords to further refine targeting abilities of advertisers. What does this mean for the digital advertising space?

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2017 Digital Marketing Trends Round Up

Posted on Thu, December 07, 2017 in Digital Marketing, Content Strategy, User Experience, Digital Design by Alicia Nagel

These five main marketing innovation trends of 2017 seem to be not just fleeting, but truly here to stay.

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Introduction to Branding - Video of “Who Gives A Brand?”

Posted on Wed, August 16, 2017 in Digital Marketing, Content Strategy, Digital Design by Alicia Nagel

Learn how to use brand strategy to increase the effectiveness of marketing efforts in this video with our Senior Marketing Strategist, Alicia Nagel.

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​5 Tips To Improve Your User Testing Results

Posted on Sun, June 18, 2017 in Content Strategy, User Experience by Patricia Kirsch

Last Tuesday I gave a talk about user testing methods for research and design validation –​ The QA Testing Landscape: Companies and Software in 2017 and beyond. Thank you to all of you who were able to make it out. For those who weren't able to be there; here are the main takeaways that should help you in your user testing efforts.

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Ad Rank Changes to Google Adwords - May 2017

Posted on Thu, May 25, 2017 in Digital Marketing, Analytics & Reporting, Content Strategy, Shopify by David Hughes

Google has unleashed significant updates to its AdWords algorithm since the beginning of May and we’re starting to see some impacts on the campaigns we’re managing for our client partners.

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We Won a Davey!

Posted on Wed, March 01, 2017 in Content Strategy, Digital Design, GRAYBOX News by Mike Grill

GRAYBOX was awarded a Davey Award for our work with Portland English Language Academy!

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3 Tips for Successful Content Marketing

Posted on Mon, December 14, 2015 in Business Operations, Analytics & Reporting, Content Strategy by Kyle Moynihan

One of the most commonly bandied about buzzwords of the digital marketing industry of the 2010s is “content marketing.” However, there is a frequent misconception regarding the process and what proper content marketing actually entails.

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On “Content”

Posted on Mon, August 18, 2014 in Digital Marketing, Content Strategy by Alum

When did writing become “content”? I was in journalism school in 1998-99, and it seems to me that it was some time after that. In school we talked about the content of a piece, but did not refer to a piece as content per se. It seems like content as a stand-alone term is a fairly new in our media world, and it seems to have become an indispensable term since media went digital.

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Layout and Content Considerations for Responsive Web Design

Posted on Fri, October 26, 2012 in Web Design, Content Strategy, User Experience by Kevin Carpenter

Grid systems are a key component of graphic design, but they’ve almost always been designed for canvases with fixed dimensions. Today, the web we’re designing for has no fixed dimensions, it’s a medium that can shape-shift to better suit its device—a medium capable of displaying a simple layout on a smartphone, a portrait optimized site on a tablet, or a full-fledged website on a computer. We can now tailor designs for the device, thus providing our users with better experiences wherever they are at.

As the spectrum of possible resolutions get wider, focusing our attention on one...

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