Why Use Marketing Automation?

Posted on Tue, December 29, 2015 in Digital Marketing, Business Operations, Analytics & Reporting by Alum

We can define marketing automation as ‘an interconnected system of people, software, strategy, and tactics to replace manual, repetitive or inefficient marketing tasks & processes, the goal of which is to interact with prospects in a personalized, scalable, and profitable manner.

Read More

3 Tips for Successful Content Marketing

Posted on Mon, December 14, 2015 in Business Operations, Analytics & Reporting by Kyle Moynihan

One of the most commonly bandied about buzzwords of the digital marketing industry of the 2010s is “content marketing.” However, there is a frequent misconception regarding the process and what proper content marketing actually entails.

Read More

Increase AdWords Conversions without Spending More Money

Posted on Fri, October 30, 2015 in Digital Marketing, Analytics & Reporting by Kyle Moynihan

Stripped to its bare essentials, the core principal of AdWords is actually quite simple: we spend money in AdWords because we want to increase a specific action (or actions) on our website. Simple, right? Despite the seemingly inherent simplicity behind this statement, I frequently see marketing companies and other businesses judging the progress and “success” of their paid search efforts through the lens of other misleading KPIs such as click through rate, impression share, total clicks, etc., when in reality those merely serve as distraction from the primary goal.

Read More

AdWords A/B Split Testing

Posted on Thu, August 20, 2015 in Digital Marketing, Analytics & Reporting by Kyle Moynihan

Testing is a fundamental building block of digital marketing and there are countless methods of a/b split testing in AdWords that every business should implement.

Read More

Web Design Trends for 2016

Posted on Wed, July 22, 2015 in Greatest Hits, Web Design, Analytics & Reporting by Tiffany Tay

2015 is halfway done, and we are already looking toward the future of web design. What new trends will pop up? Which ones will finally be laid to rest? One can only predict, but we have some strong tell-tale signs of what we will be seeing in the year 2016.

Read More

Basic Web Analytics Terminology

Posted on Thu, March 25, 2010 in Analytics & Reporting by Paul Weinert

Understanding your website's analytics information is a key component of web site optimization, discovery & development lifecycle. Analytics is where you get measurable data to guide your future business decisions. You can see how your customers are behaving.

We're going to look at some common terms so you can understand what is what and start making some meaningful decisions.

Visits

A single session on your site. One visit often contains multiple pageviews. If one visitor (user) comes to your site three times during the day, you'll have three visits.

Absolute Unique Visitors

One...

Read More

Topics

Authors

Tell Us About Your Project

Invalid phone number