Website load time can mean you’re not only losing new users, but existing customers will also not want to wait around for your site to load. In such a fast-paced society, time matters and more so in this case, each second counts. Although losing users because of load speed can be extremely nerve-wracking, depending on your web hosting platform, you can still do a lot to improve your website speed.
The end of last year saw the Net Neutrality policies implemented by the FCC in 2015 effectively rolled back, opening the doors to a potentially different host of ways through which we will use the internet. That phrase -- “use the internet” -- is an intentional choice of words, intended to include not just the proverbial internet fast lanes and slow lanes, but more broadly, to encompass the ways in which we market brands, architect technical solutions, start (or shut down) companies, and build social interactions at a distance.
The new reCAPTCHA algorithm is now able to analyze user web browsing data and detect habits without requiring dedicated interaction
Google has unleashed significant updates to its AdWords algorithm since the beginning of May and we’re starting to see some impacts on the campaigns we’re managing for our client partners.
Accelo is a powerful tool for time entry. As consultants, GRAYBOX requires an agile bit of software that evolves as we do. Accelo helps us by offering partners transparency into every minute of time that we record. This transparency helps us keep our partner retention rates super high.
We can define marketing automation as ‘an interconnected system of people, software, strategy, and tactics to replace manual, repetitive or inefficient marketing tasks & processes, the goal of which is to interact with prospects in a personalized, scalable, and profitable manner.
One of the most commonly bandied about buzzwords of the digital marketing industry of the 2010s is “content marketing.” However, there is a frequent misconception regarding the process and what proper content marketing actually entails.
Stripped to its bare essentials, the core principal of AdWords is actually quite simple: we spend money in AdWords because we want to increase a specific action (or actions) on our website. Simple, right? Despite the seemingly inherent simplicity behind this statement, I frequently see marketing companies and other businesses judging the progress and “success” of their paid search efforts through the lens of other misleading KPIs such as click through rate, impression share, total clicks, etc., when in reality those merely serve as distraction from the primary goal.
Testing is a fundamental building block of digital marketing and there are countless methods of a/b split testing in AdWords that every business should implement.
Understanding your website's analytics information is a key component of web site optimization, discovery & development lifecycle. Analytics is where you get measurable data to guide your future business decisions. You can see how your customers are behaving.We're going to look at some common terms so you can understand what is what and start making some meaningful decisions.
VisitsA single session on your site. One visit often contains multiple pageviews. If one visitor (user) comes to your site three times during the day, you'll have three visits.