How Can I Improve My Website Load Speed?

Posted on Fri, August 10, 2018 in Web Development, Analytics & Reporting, User Experience by Haleema Mian

Website load time can mean you’re not only losing new users, but existing customers will also not want to wait around for your site to load. In such a fast-paced society, time matters and more so in this case, each second counts. Although losing users because of load speed can be extremely nerve-wracking, depending on your web hosting platform, you can still do a lot to improve your website speed.

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What is Net Neutrality and How Will it Affect You?

Posted on Tue, July 17, 2018 in Analytics & Reporting, User Experience, GRAYBOX News by Jon Love

The end of last year saw the Net Neutrality policies implemented by the FCC in 2015 effectively rolled back, opening the doors to a potentially different host of ways through which we will use the internet. That phrase -- “use the internet” -- is an intentional choice of words, intended to include not just the proverbial internet fast lanes and slow lanes, but more broadly, to encompass the ways in which we market brands, architect technical solutions, start (or shut down) companies, and build social interactions at a distance.

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Google’s Invisible reCAPTCHA

Posted on Thu, July 27, 2017 in Web Design, Web Development, Analytics & Reporting, User Experience, Digital Design, eCommerce by Can Agaoglu

The new reCAPTCHA algorithm is now able to analyze user web browsing data and detect habits without requiring dedicated interaction

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Ad Rank Changes to Google Adwords - May 2017

Posted on Thu, May 25, 2017 in Digital Marketing, Analytics & Reporting, Content Strategy, Shopify by David Hughes

Google has unleashed significant updates to its AdWords algorithm since the beginning of May and we’re starting to see some impacts on the campaigns we’re managing for our client partners.

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Can Timelogging help Partner Retention? We Think So

Posted on Thu, February 23, 2017 in Web Design, Web Development, Digital Marketing, Business Operations, Analytics & Reporting by Mike Grill

Accelo is a powerful tool for time entry. As consultants, GRAYBOX requires an agile bit of software that evolves as we do. Accelo helps us by offering partners transparency into every minute of time that we record. This transparency helps us keep our partner retention rates super high.

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Why Use Marketing Automation?

Posted on Tue, December 29, 2015 in Digital Marketing, Business Operations, Analytics & Reporting by Alum

We can define marketing automation as ‘an interconnected system of people, software, strategy, and tactics to replace manual, repetitive or inefficient marketing tasks & processes, the goal of which is to interact with prospects in a personalized, scalable, and profitable manner.

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3 Tips for Successful Content Marketing

Posted on Mon, December 14, 2015 in Business Operations, Analytics & Reporting, Content Strategy by Kyle Moynihan

One of the most commonly bandied about buzzwords of the digital marketing industry of the 2010s is “content marketing.” However, there is a frequent misconception regarding the process and what proper content marketing actually entails.

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Increase AdWords Conversions without Spending More Money

Posted on Fri, October 30, 2015 in Digital Marketing, Analytics & Reporting by Kyle Moynihan

Stripped to its bare essentials, the core principal of AdWords is actually quite simple: we spend money in AdWords because we want to increase a specific action (or actions) on our website. Simple, right? Despite the seemingly inherent simplicity behind this statement, I frequently see marketing companies and other businesses judging the progress and “success” of their paid search efforts through the lens of other misleading KPIs such as click through rate, impression share, total clicks, etc., when in reality those merely serve as distraction from the primary goal.

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AdWords A/B Split Testing

Posted on Thu, August 20, 2015 in Digital Marketing, Analytics & Reporting by Kyle Moynihan

Testing is a fundamental building block of digital marketing and there are countless methods of a/b split testing in AdWords that every business should implement.

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Basic Web Analytics Terminology

Posted on Thu, March 25, 2010 in Analytics & Reporting by Paul Weinert

Understanding your website's analytics information is a key component of web site optimization, discovery & development lifecycle. Analytics is where you get measurable data to guide your future business decisions. You can see how your customers are behaving.

We're going to look at some common terms so you can understand what is what and start making some meaningful decisions.

Visits

A single session on your site. One visit often contains multiple pageviews. If one visitor (user) comes to your site three times during the day, you'll have three visits.

Absolute Unique Visitors

One...

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