We can define marketing automation as ‘an interconnected system of people, software, strategy, and tactics to replace manual, repetitive or inefficient marketing tasks & processes, the goal of which is to interact with prospects in a personalized, scalable, and profitable manner.
One of the most commonly bandied about buzzwords of the digital marketing industry of the 2010s is “content marketing.” However, there is a frequent misconception regarding the process and what proper content marketing actually entails.
Stripped to its bare essentials, the core principal of AdWords is actually quite simple: we spend money in AdWords because we want to increase a specific action (or actions) on our website. Simple, right? Despite the seemingly inherent simplicity behind this statement, I frequently see marketing companies and other businesses judging the progress and “success” of their paid search efforts through the lens of other misleading KPIs such as click through rate, impression share, total clicks, etc., when in reality those merely serve as distraction from the primary goal.
Testing is a fundamental building block of digital marketing and there are countless methods of a/b split testing in AdWords that every business should implement.
Understanding your website's analytics information is a key component of web site optimization, discovery & development lifecycle. Analytics is where you get measurable data to guide your future business decisions. You can see how your customers are behaving.We're going to look at some common terms so you can understand what is what and start making some meaningful decisions.
VisitsA single session on your site. One visit often contains multiple pageviews. If one visitor (user) comes to your site three times during the day, you'll have three visits.