Walmart Helps Small Businesses by Buying Jet.com

Posted on Tue, October 25, 2016 in Business Strategy, Internet Marketing by Corey Thomas

An ironic twist: how Walmart helped small businesses when buying Jet.com On August 8th, 2016, Walmart Stores Inc. made a bold decision to purchase Jet.com for North of $3 billion. The exact deal, with about $3 billion in cash and $300 million in Walmart shares, could become the day when a legitimate competitor to Amazon.com was born.

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Salesforce Record Setup & Field Creation

Posted on Tue, September 13, 2016 in Business Strategy, eCommerce Tips by Corey Thomas

Customer relationship management is at the core of every business. While some internal systems requirements are generic and cheap templates can be sufficient, CRM is not one of these. As we work with clients to empower them to grow their businesses, we regularly navigate this important distinction with our clients – when a generic solution is sufficient and when a tool needs to be flexible and customizable.

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Three Tips on Workflows and Automation in Salesforce for Lead Capture

Posted on Tue, September 06, 2016 in Business Strategy, eCommerce Tips by Corey Thomas

Some of the most powerful features in Salesforce are the configurable automation tools. Today we’ll look at three different ways to utilize automation tools within a Salesforce account to improve organizational efficiency.

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Big Spender: Salesforce Acquires Demandware

Posted on Tue, August 30, 2016 in Business Strategy, eCommerce Tips by Corey Thomas

​What’s a good way to kick off the summer? How about going on a $2.8 billion shopping spree! Sal​esforce did just that in June by agreeing to terms to buy Demand​ware. Once you get over the twinge of jealousy for a company that can buy things that cost billions, you have to consider what this means for Salesforce moving forward.

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Amazon Accelerator Series Part 5: Brand Development

Posted on Wed, August 10, 2016 in Greatest Hits, Business Strategy, eCommerce Tips by Corey Thomas

To finish our series, we’ll look at the value of long-term brand development efforts and how companies are able to build upon their success selling on Amazon. If this is the first you’ve seen our series, be sure to check out how Amazon might be a fit for your business and our other posts.

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Amazon Accelerator Series Part 4: Marketing Tactics and Strategy

Posted on Tue, August 09, 2016 in Greatest Hits, Business Strategy, eCommerce Tips by Corey Thomas

Today we are going to discuss the strategy behind marketing and selling products on Amazon.com. It is critical that companies know how they are going to compete in the marketplace in order to improve their chances of success.

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Amazon Accelerator Series Part 3: Supply Chain Management

Posted on Wed, August 03, 2016 in Greatest Hits, Business Strategy, eCommerce Tips by Corey Thomas

A powerful aspect of Amazon is the Operational Efficiency that companies can attain when they use the marketplace. Today we’ll focus on two business units for which Amazon’s systems and operations framework can help ease the complications that come with rapid growth.

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Amazon Accelerator Series Part 2: The Product Page

Posted on Tue, August 02, 2016 in Greatest Hits, Business Strategy, eCommerce Tips by Corey Thomas

The Amazon Marketplace is built around individual product sales performance. This means every product page a company creates has to be of the highest quality – there is almost no brand equity on Amazon, especially if a product page converts poorly overtime due to unoptimized content. Amazon makes money when items sell, so if a company’s products aren’t selling their product position will suffer.

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Amazon ​Accelerator Series Part 1: How to Sell on Amazon.com

Posted on Thu, July 28, 2016 in Business Strategy, eCommerce Tips by Corey Thomas

There are three main ways for companies to sell items on Amazon.com. Each method comes with its opportunities and its costs, with its risks and its rewards, but make no mistake there are companies making tens of millions of dollars annually by using each of these methods. This is about helping your business decide which method works best for you.

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The Amazon Marketplace Opportunity

Posted on Thu, July 28, 2016 in eCommerce Tips by Corey Thomas

Do you have an ecommerce store? If you do, you know all about the juggernaut that is Amazon.com.

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