Either if you're starting a new business or just looking to grow your existing one — strong and consistent marketing should be a major part of your business plan. Great opportunities abound online, but where to start?In this post we'll go over your main options, their benefits and the respective costs. Trying out these methods will help you reach new customers, promote your brand and expand your business.
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) refers to tweaking your website's contents, organization & inbound links in order to better place for...
With the majority of internet users now using modern, web-standards based browsers (FireFox, Safari, Chrome, IE 8+) us as Web Designers & Developers have a great resource at our disposal: New attribute selectors in CSS 2.1 and CSS 3. These allow us to select adjacent elements, element's parents and many others. My favorite resources to learn more about this are: CSS 2.1 : http://www.456bereastreet.com/archive/200509/css_21_selectors_part_1/ CSS 3 : http://www.456bereastreet.com/archive/200601/css_3_selectors_explained/ Take a look, if you're not using these you're missing out.
Hiring a good creative professional is tough and confusing. Creative professional loosely means anyone whom you hire to solve problems and develop customized solutions — not creative in the art sense, but creative in the thinking sense.
As creative professionals we take in the business problems you want us to solve, we think about it and come up with the best possible solution for your given problem. The trouble is, how do you hire someone who is smart and experienced enough to tackle your problem and get it solved on time and on budget.You have a couple options, We’ll break them...
I was going to write a long article about new logo trends for 2010 compared to 2009, but as I was doing some research, these guys at LogoLounge did a better job then I could have. One important thing to recognize is how much visual clutter/noise in included in these logos. Long gone are the simple logos we see everyday, McDonald's, FedEx, CitiBank, etc etc. These logos don't tell a story or sell the brand, they are decorations. http://www.logolounge.com/articles/default.asp?ArticleID=782
If you're a web designer or front-end developer stop using Hexadecimal colors. RGBA offers your greater flexibility and control to make your designs pop and get you out of PhotoShop. Let's use a bright blue for example. I can define this as #1c0abc in Hexadecimal or as an rgb(28,10,188) RGB value in my CSS.style="background-color:#1c0abc;" or style="background-color: rgb(28,10,188);" with RGBA, you can add a fourth value, the "alpha" transparency of the color. 0.0 is 100% transparent. 1 is fully visible. Above is five stops, with the A value .2-1.0 in .2 increments....
Understanding your website's analytics information is a key component of web site optimization, discovery & development lifecycle. Analytics is where you get measurable data to guide your future business decisions. You can see how your customers are behaving.We're going to look at some common terms so you can understand what is what and start making some meaningful decisions.
VisitsA single session on your site. One visit often contains multiple pageviews. If one visitor (user) comes to your site three times during the day, you'll have three visits.
Absolute Unique VisitorsOne...
Having a clear navigation system is a critical part of web usability. Your users can easily get lost in the pages of your site. By utilizing a navigation system that is appropriate for your content, you can expose more of your site's content, boost your conversion rates and have happier customers.
Studies consistently show that about 50% of primarily use navigation systems on a site, while the other 50% predominately use site search to get around. If either of these two systems are lacking, you are losing/alienating some of our users.We'll look into the usability concerns of site search...
We at GrayBox are very excited to welcome you to our new site. Here you will find information about GrayBox and see examples of our work. If you are a freelance creative professional, you can also apply to work with GrayBox as a freelance consultant.
We think our new site will help potential clients learn more about our company and get to know us better.
If you have any feedback or comments on the site, please don't hesitate to contact us or e-mail us.