Good Read: Hiring for Potential

Posted on Wed, October 23, 2013 in Business Strategy by Paul Weinert

As the owner and sole principal of GRAYBOX, I handle all of the hiring and HR for both our awesome in-house staff and our network of talented subcontractors. I read a lot via RSS to stay on top of the industry, and I love this article by Jason Fried at 37 Signals from this morning.

In it, he postures that in hiring decisions it’s rare to find the perfect person at the right time.

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ExpressionEngine Conference Wrap-up

Posted on Wed, October 16, 2013 in GRAYBOX News, Web Design by Paul Weinert

The best part of being an ExpressionEngine developer (well, aside from working with the best CMS on the market) is being part of the EE community, and putting face to twitter handle was the highlight of this years ExpressionEngine conference. We had a chance to meet developers behind some of our favorite and most used add-ons, like Low (creator of Low Variables which we’re using on nearly every site), Adrian (of Exp-resso Store fame, or infamy on some of our off days) and many others. We were also happy to meet the EllisLabs team.

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Quick Tip : Using Xcode for Free Responsive Design Testing on a Mac

Posted on Tue, September 03, 2013 in Greatest Hits, Web Design by Paul Weinert

Quick Tip : Using Xcode for Free Responsive Design Testing on a Mac

At GRAYBOX almost all projects we’re doing now are responsive designs so that our websites function great on a variety of mobile devices. This means we have a ton of testing devices now in the office including:

  • iPhone 3G (iOS 4)
  • iPhone 4 (iOS 5)
  • iPhone 4S (iOS 6)
  • iPhone 5 (iOS 6)
  • iPad 1 (iOS 5 Tablet)
  • iPad 3 (Retina) (iOS 6 Tablet)
  • iPad Mini (iOS 6 Tablet)
  • Surface RT (Windows RT)
  • Surface Pro (Windows 8)
  • HTC HD7 (Windows Phone 7)
  • Samsung Galaxy 3 (Android 3)
  • Samsung Galaxy 4 (Android 4)
  • Samsung Charge (Android 2)
  • Kindle...

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Tips for Designing Successful Landing Pages

Posted on Fri, August 02, 2013 in Internet Marketing by Paul Weinert

Great landing pages are critical for effective inbound marketing campaigns — they distill your message down to one key action, thus simplifying it and boosting engagement. But reduction in design is hard — how do we get down to the essential elements to make the sale more effectively? Our marketing team can help you boost your conversion rates and make your landing pages perform better.
To start, let’s give you a few tips.
1. Start with a theory, test and measure that theory, and repeat — A/B (also called Multi-variant) testing is the key here. Start with a baseline control and...

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SEO Beginners Guide — What's Important

Posted on Tue, July 12, 2011 in Business Strategy, Internet Marketing by Paul Weinert

Ran across this the other day and through it was a great way to figure out what was important in your site's SEO and what penalizes your site in the rankings.  Worth a read. SEO Table of Elements

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What is SEO: Basic Concepts and Strategies

Posted on Thu, May 26, 2011 in eCommerce Tips, Internet Marketing by Paul Weinert

What’s SEO?

The overarching goal of SEO (search engine optimization) is to improve a website’s position within search engines so that potential website visitors can reach a website through relevant searches (known as queries). While SEO conversations often seem to focus on the concept of ‘ranking number one’ for a particular term, SEO has multiple facets that require unique technological and creative skill-sets. With patience, realistic expectations, discipline, and correctly implemented/managed strategies, SEO can be one of the most beneficial forms of web marketing. The image below...

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Internet Marketing Strategies & Techniques

Posted on Thu, February 10, 2011 in eCommerce Tips, Internet Marketing by Paul Weinert

Either if you're starting a new business or just looking to grow your existing one — strong and consistent marketing should be a major part of your business plan. Great opportunities abound online, but where to start?

In this post we'll go over your main options, their benefits and the respective costs.  Trying out these methods will help you reach new customers, promote your brand and expand your business.

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) refers to tweaking your website's contents, organization & inbound links in order to better place for...

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Quick Tip: Element Selectors in CSS 2.1 & 3

Posted on Thu, February 03, 2011 in User Interface, Web Design by Paul Weinert

With the majority of internet users now using modern, web-standards based browsers (FireFox, Safari, Chrome, IE 8+) us as Web Designers & Developers have a great resource at our disposal: New attribute selectors in CSS 2.1 and CSS 3. These allow us to select adjacent elements, element's parents and many others. My favorite resources to learn more about this are: CSS 2.1 : CSS 3 : Take a look, if you're not using these you're missing out.

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How to Hire a Creative Professional

Posted on Thu, June 17, 2010 in Business Strategy by Paul Weinert

Hiring a good creative professional is tough and confusing. Creative professional loosely means anyone whom you hire to solve problems and develop customized solutions — not creative in the art sense, but creative in the thinking sense.

As creative professionals we take in the business problems you want us to solve, we think about it and come up with the best possible solution for your given problem. The trouble is, how do you hire someone who is smart and experienced enough to tackle your problem and get it solved on time and on budget.

You have a couple options, We’ll break them...

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Logo Trends of 2010

Posted on Wed, June 09, 2010 in Identity Design by Paul Weinert

I was going to write a long article about new logo trends for 2010 compared to 2009, but as I was doing some research, these guys at LogoLounge did a better job then I could have. One important thing to recognize is how much visual clutter/noise in included in these logos. Long gone are the simple logos we see everyday, McDonald's, FedEx, CitiBank, etc etc. These logos don't tell a story or sell the brand, they are decorations.

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