3 Easy Ways to Boost Your Ecommerce Revenue

Posted on Mon, July 07, 2014 in Digital Marketing, eCommerce by Paul Weinert

Successful ecommerce businesses are always looking for ways to improve the average order value, conversion rates, and inbound traffic volume. To help get you started, here are three easy tips to provide a boost in each area.

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Growth is Good But Moving Sucks

Posted on Thu, July 03, 2014 in GRAYBOX News by Paul Weinert

It’s been a great few years at GRAYBOX! After just 18 months we’ve outgrown our location and moved offices today. We love SE and moved a whole four blocks to the corner of...

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Magento Editions: Enterprise vs Community

Posted on Wed, May 14, 2014 in Business Operations, eCommerce by Paul Weinert

At GRAYBOX, we love Magento. Yes, it’s complex and often hard to implement, but it’s a unique blend of power, flexibility, and affordability that really shines in a market chock-full of either too simple and underpowered tools, or overly complex applications that are too expensive. Magento is regularly our top recommendation for established and sophisticated ecommerce clients.

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GRAYBOX is proud to be sponsoring the first-ever 18 Lessons conference in January

Posted on Fri, December 20, 2013 in GRAYBOX News by Paul Weinert

As Principal at GRAYBOX, it’s my role and privilege to be our liaison to the local marketing and design community — it’s a tall order, but it’s a critical function to help us become known in the Portland market and to show off our skills.

This is why I’m proud to announce that GRAYBOX has partnered with a few other great Portland marketers to form the 18 Lessons conference.  It’s an all-day event — we’ll have six sessions, each by an expert in their fields.  We’ll have sessions on video production, branding, story boarding, web development, account management and...

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Good Read: Hiring for Potential

Posted on Wed, October 23, 2013 in Business Operations by Paul Weinert

As the owner and sole principal of GRAYBOX, I handle all of the hiring and HR for both our awesome in-house staff and our network of talented subcontractors. I read a lot via RSS to stay on top of the industry, and I love this article by Jason Fried at 37 Signals from this morning.

In it, he postures that in hiring decisions it’s rare to find the perfect person at the right time.

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ExpressionEngine Conference Wrap-up

Posted on Wed, October 16, 2013 in Web Design, GRAYBOX News by Paul Weinert

The best part of being an ExpressionEngine developer (well, aside from working with the best CMS on the market) is being part of the EE community, and putting face to twitter handle was the highlight of this years ExpressionEngine conference. We had a chance to meet developers behind some of our favorite and most used add-ons, like Low (creator of Low Variables which we’re using on nearly every site), Adrian (of Exp-resso Store fame, or infamy on some of our off days) and many others. We were also happy to meet the EllisLabs team.

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Quick Tip : Using Xcode for Free Responsive Design Testing on a Mac

Posted on Tue, September 03, 2013 in Greatest Hits, Web Design by Paul Weinert

Quick Tip : Using Xcode for Free Responsive Design Testing on a Mac

At GRAYBOX almost all projects we’re doing now are responsive designs so that our websites function great on a variety of mobile devices. This means we have a ton of testing devices now in the office including:

  • iPhone 3G (iOS 4)
  • iPhone 4 (iOS 5)
  • iPhone 4S (iOS 6)
  • iPhone 5 (iOS 6)
  • iPad 1 (iOS 5 Tablet)
  • iPad 3 (Retina) (iOS 6 Tablet)
  • iPad Mini (iOS 6 Tablet)
  • Surface RT (Windows RT)
  • Surface Pro (Windows 8)
  • HTC HD7 (Windows Phone 7)
  • Samsung Galaxy 3 (Android 3)
  • Samsung Galaxy 4 (Android 4)
  • Samsung Charge (Android 2)
  • Kindle...

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Tips for Designing Successful Landing Pages

Posted on Fri, August 02, 2013 in Digital Marketing by Paul Weinert

Great landing pages are critical for effective inbound marketing campaigns — they distill your message down to one key action, thus simplifying it and boosting engagement. But reduction in design is hard — how do we get down to the essential elements to make the sale more effectively? Our marketing team can help you boost your conversion rates and make your landing pages perform better.
To start, let’s give you a few tips.
1. Start with a theory, test and measure that theory, and repeat — A/B (also called Multi-variant) testing is the key here. Start with a baseline control and...

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SEO Beginners Guide — What's Important

Posted on Tue, July 12, 2011 in Digital Marketing, Business Operations by Paul Weinert

Ran across this the other day and through it was a great way to figure out what was important in your site's SEO and what penalizes your site in the rankings.  Worth a read. SEO Table of Elements

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What is SEO: Basic Concepts and Strategies

Posted on Thu, May 26, 2011 in Digital Marketing, eCommerce by Paul Weinert

What’s SEO?

The overarching goal of SEO (search engine optimization) is to improve a website’s position within search engines so that potential website visitors can reach a website through relevant searches (known as queries). While SEO conversations often seem to focus on the concept of ‘ranking number one’ for a particular term, SEO has multiple facets that require unique technological and creative skill-sets. With patience, realistic expectations, discipline, and correctly implemented/managed strategies, SEO can be one of the most beneficial forms of web marketing. The image below...

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