Five Strategies to Increase AdWords Conversions | GRAYBOX Blog

Posted on Thu, April 23, 2015 in Digital Marketing by Kyle Moynihan

The holy grail of AdWords is transforming dollars spent into dollars earned, which only occurs (if ever) via skillful and strategic management of countless operations simultaneously. In such a complex vortex of moving parts it is easy to overlook areas of opportunity that can assist in transforming your AdWords account into a printing press for positive ROI.

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​Click Through Rate (CTR) - the Most Overvalued AdWords KPI

Posted on Thu, April 16, 2015 in Digital Marketing by Kyle Moynihan

Google AdWords contains a complex vortex of data that is very often underutilized and misinterpreted. The nuances that exist within every account are varied and numerous, and therefore less experienced marketers tend to fixate upon key performance indicators (KPIs) that are easy to understand as opposed to being exceptionally valuable.

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