Deschutes is the undisputed “powerhouse of pour” in the Pearl District and a titan in the Oregon brewing industry. It also has the best website of any brewery in Portland.
The Google AdWords market, like the real estate market, is almost entirely built upon the foundation of location, location, location. February 18, 2016 was the equivalent of redrawing the map.
Creating engaging ad copy is a strategic pillar of digital marketing success. More specifically, ad copy that promotes ongoing and upcoming sales has withstood thousands of a/b tests over time and is proven to engage customers and attract clicks. Can these types of ads be improved even further? The answer is yes.
Let’s dive right into the two most primary search engines trends for 2016, and how those trends will shape the SEO industry in 2016 and beyond.
One of the most commonly bandied about buzzwords of the digital marketing industry of the 2010s is “content marketing.” However, there is a frequent misconception regarding the process and what proper content marketing actually entails.
Stripped to its bare essentials, the core principal of AdWords is actually quite simple: we spend money in AdWords because we want to increase a specific action (or actions) on our website. Simple, right? Despite the seemingly inherent simplicity behind this statement, I frequently see marketing companies and other businesses judging the progress and “success” of their paid search efforts through the lens of other misleading KPIs such as click through rate, impression share, total clicks, etc., when in reality those merely serve as distraction from the primary goal.
A sad truth for all businesses and their websites is that not every visitor will complete an action the first time they visit you. How do you stay in their brains after they leave? Unless your website has an annoying jingle that seizes control of their subconscious, your best option is remarketing.
Testing is a fundamental building block of digital marketing and there are countless methods of a/b split testing in AdWords that every business should implement.
Right now, thousands of companies are metaphorically rifling through drawers, retracing their steps, and checking yesterday’s coat pockets in the attempt to find the key to their conversion optimization problems. The key to unlocking conversion success lies with improving your landing pages, most of which already exist and already receive widespread utilization.
The idea of advertising for your own brand name in Google AdWords seemingly evokes the most Shakespearean of all questions. To bid or not to bid? The answer is always ‘yes,’ assuming you apply an adequate level of method to your madness.