Three tools every Sales Director should have

Posted on Thu, October 17, 2013 in Greatest Hits, Business Strategy by Alum


AffinityLive is our CRM of choice here at GRAYBOX. They are constantly rolling out new features and functionality on the project management side of the CRM, and always willing to hear our ideas on how they can simplify their system, especially on the sales end to make life easier for a person who is always on the go (we are especially excited for the new mobile app when the time comes).

AffinityLive does a great job of centralizing the bulk of tasks you will perform as a Sales Director, from follow ups, to-do lists, composing email from the CRM (both individual and campaigns),...

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ExpressionEngine 2.7: The new Grid fieldtype

Posted on Fri, September 13, 2013 in Greatest Hits, Web Design by Alum

EllisLabs recently released the latest major point update to their ExpressionEngine CMS, which is great news for GRAYBOX and many of it’s clientele as the ExpressionEngine CMS powers a majority of our projects and the latest update will bring some new opportunities for existing EE sites and open up a number of possibilities for how we can use and manipulate content on an EE powered site.

Some backstory: If you’re a seasoned EE developer you’re probably aware of the hullabaloo surrounding Pixel & Tonic, probably one of the most well known EE add-on providers. If you’re not aware of...

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5 Tips to Correct Your Communication Breakdown

Posted on Fri, September 13, 2013 in Business Strategy by Alum

I believe communication breakdowns are underrated. They happen everyday in business, and wherever you are and whatever you're working on they are getting in the way, causing frustration, money, and time in varying degrees. And while this is happening, it is all being brushed aside, overlooked, and underrated unless someone steps in to clear everything up so everyone is confident, relaxed, making the most of their time and earning more money.

A communication breakdown happens every time a communicator miscommunicates what they are really trying to say, and/or the hearer misunderstands and...

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Quick Tip: using LinkedIn Projects to show your work

Posted on Mon, September 09, 2013 in Internet Marketing by Alum

One great and free way to market yourself is to use LinkedIn and have your company list the projects they’ve worked on. LinkedIn is growing in popularity, as is social media in general.

While businesses are still trying to measure the value of allocating resources from their marketing budgets to have an active social media presence and running social media campaigns, it’s a fact that positive free press is always a good thing.

One way to make this happen is simply by having your company list their projects on employee LinkedIn profiles. This is good for those on the team  of each...

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What are "Bugs"?

Posted on Fri, August 23, 2013 in Web Design by Alum

No matter how perfectly architected or built, every running program or live website will eventually encounter a situation that it does not have an appropriate response prepared for. Whenever this unexpected thing occurs, the software running a website has a limited number of options.

  • Fail Silently
  • Fail and report the failure to a human (while hopefully logging the error).

Each of these actions are ultimately the intended action as far as our software is concerned. At a core level, software doesn’t understand the difference between successfully logging you in...

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Offering A Complete Solution

Posted on Fri, August 16, 2013 in Business Strategy by Alum

What Clients are looking for

Often, potential clients will come to GRAYBOX wanting one thing. Whether it be a redesign of their website, a custom web application, marketing planning and execution, business cards, or a consultation. However, one thing holds true almost every time; most of our clients need much more than what they’re looking for.

The GRAYBOX Mission: Serve Clients

Our mission statement definitively states that: “GRAYBOX exists to serve its clients well.”  I whole-heartedly believe in this mission statement, as does our founder Paul Weinert.  What this means to us is not...

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Getting a quick Shopify or Wordpress site done well

Posted on Wed, August 07, 2013 in Business Strategy, eCommerce Tips, Web Design by Alum

At GRAYBOX we will often get requests for a simpler site with the need for a quick turnaround. Here is what that process looks like. The kind of site we see come through with these needs are Informational and eCommerce. Pretty much any kind of website that you might need. This is how we do it.

  1. Clear Communication from start to finish
  2. Themes (Wordpress for informational sites and Shopify for eCommerce)
  3. One Site Review before testing (content edits and minor structural changes)
  4. Deadline Integrity

Clear Communication

This is all about expectations and deliverables. We like to get all of...

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Interview with Gary Vaynerchuk on Social Media

Posted on Wed, July 31, 2013 in Business Strategy, Internet Marketing by Alum

Earlier this year, part of our GRAYBOX team had an opportunity to take Gary Vanerchuk up on an offer he made to his almost one million twitter followers that he was doing an interview a day.

At GRAYBOX, we’ve enjoyed learning from Gary for over a year now through his website, tweets, instagram, Facebook, Pinterest, Google + and his books Crush It and The Thank You Economy. We got to ask him a few questions that we’re working through as we try to utilize social media better.

Q: We’ve heard you downplay the obsession with Return on Investment (ROI) when it comes to marketing. Is...

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Getting Value with Google AdWords with a tight Budget

Posted on Fri, May 31, 2013 in Internet Marketing by Alum

You may think you need a huge marketing budget to start benefitting from paid advertising online. There are a lot of factors  at play when assessing that, and most of the time there is a very real benefit to starting even if you start small.

Do you have a niche business?

If so, it may take only $200 a month or less to see your ads show up for low competition keywords that are specific to your niche business. Usually you will have the ability to try this for a month and see how it goes. Also, Google is pretty good about giving you $50 to start out so that you can see how valuable running...

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Getting started with Google Products for Shopify

Posted on Wed, May 15, 2013 in eCommerce Tips, Web Design by Alum

Getting your product feeds accepted on any platform can be a nightmare. Some recent work we’ve done on a Shopify website inspired us to share a bit of that process to be a help to those doing the same kind of work. The fact is there are quite a few hoops to jump through and a lot of information to have just right.  Here are some quick helps to get you on your way with Google Products.

Get your Shopify site setup in a Google Friendly way

For starters, make sure you setup your Shopify account well. Once you import all of your products, make sure that the titles and product descriptions...

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