Best Negative Keywords for a Brand Campaign

Posted on Fri, June 19, 2015 in Digital Marketing by Kyle Moynihan

The idea of advertising for your own brand name in Google AdWords seemingly evokes the most Shakespearean of all questions. To bid or not to bid? The answer is always ‘yes,’ assuming you apply an adequate level of method to your madness.

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Parallax, RWD, CTA, what does it all mean?

Posted on Thu, June 11, 2015 in Web Design by Tiffany Tay

Parallax, RWD, CTA, what does it all mean? We in the web sphere casually drop these words in our day-to-day lives, but those of you who aren’t so familiar with these terms can learn about what these words really mean. So the next time you rub elbows with a hip designer type or a brainy developer, you could very well-impress them and earn some web-street cred by thoughtfully dropping these terms into a conversation or two.

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The Art of (Web) Learning

Posted on Thu, June 04, 2015 in Web Development by Jon Haarstad

​When it comes to web design and its constantly changing landscape of formats, tools and procedures, the one thing that is paramount to staying in the game is to know HOW to stay in the game.

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Getting Things Done When There’s Too Much To Do

Posted on Tue, June 02, 2015 in Business Operations by Jason Bennett

I'm learning every day that managing projects and my work habits is a necessity as our workload increases. Here are some things I've learned about producing quality while balancing multiple projects.

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Automating CSS Changes with ExpressionEngine

Posted on Thu, May 28, 2015 in Web Development, ExpressionEngine by Mark Middleton

With a bit of SCSS, ExpressionEngine and a color picker field type, we gave our client the ability to update CSS throughout the site.

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Mobilegeddon and the Aftermath

Posted on Wed, May 13, 2015 in Web Design, Digital Marketing by Tiffany Tay

​Just recently, Google changed their ranking algorithm for mobile search results. Now, more than ever, is the time to start thinking about shifting towards a mobile-friendly mindset, if you haven’t done so already. Are you prepared?

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Five Strategies to Increase AdWords Conversions | GRAYBOX Blog

Posted on Thu, April 23, 2015 in Digital Marketing by Kyle Moynihan

The holy grail of AdWords is transforming dollars spent into dollars earned, which only occurs (if ever) via skillful and strategic management of countless operations simultaneously. In such a complex vortex of moving parts it is easy to overlook areas of opportunity that can assist in transforming your AdWords account into a printing press for positive ROI.

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Developing Child Themes For Woo Canvas for WordPress

Posted on Mon, April 20, 2015 in Web Development by Alum

When developing in WordPress there are many different ways to accomplish the functionality and design that you are looking for. With the ability of having many ways to accomplish the goal there also comes many unreliable ways that just may not be able to stand the test of time.

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​Click Through Rate (CTR) - the Most Overvalued AdWords KPI

Posted on Thu, April 16, 2015 in Digital Marketing by Kyle Moynihan

Google AdWords contains a complex vortex of data that is very often underutilized and misinterpreted. The nuances that exist within every account are varied and numerous, and therefore less experienced marketers tend to fixate upon key performance indicators (KPIs) that are easy to understand as opposed to being exceptionally valuable.

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ExpressionEngine Content Management with Better Pages

Posted on Tue, April 07, 2015 in Web Development, ExpressionEngine by Mark Middleton

ExpressionEngine is a solid ​application framework with a surprising weakness... it's a bit too flexible. Try and do the simple task of Content Management and you'll be left scratching your head...

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