Creative Process in Designing Websites

Posted on Tue, August 25, 2015 in Web Design, Digital Design by Tiffany Tay

People that aren’t in the web design world are often curious about the creativity designers encompass. How do new ideas come to fruition? How do trends develop? Below are a few tips to keep designers’ creativity honed.

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AdWords A/B Split Testing

Posted on Thu, August 20, 2015 in Digital Marketing, Analytics & Reporting by Kyle Moynihan

Testing is a fundamental building block of digital marketing and there are countless methods of a/b split testing in AdWords that every business should implement.

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An Introduction to Visual Thinking

Posted on Tue, August 18, 2015 in Web Development, Business Operations, Digital Design by Jason Bennett

At GRAYBOX, we work with clients, coders, designers, and thinkers of all shapes and sizes. Each of them has a unique method of thinking and communicating. The information locked in each team member's brain is extremely valuable, and it's our job to somehow extract that information and gather it into a clear, actionable project plan. So, how do we communicate complex information in a clear, coherent and efficient manner? We use a tool called 'Visual Thinking' to help facilitate the process.

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Integrate Magento to NetSuite: 5 Commonly Missed Requirements

Posted on Thu, August 13, 2015 in Business Operations, eCommerce, Magento by Jon Love

The pairing of Magento and NetSuite for ecommerce and back office is one of the best dollar-for-dollar business systems investments a company can make. Whether your business is B2B or B2C focused, this combination can provide an excellent foundation for business growth. The main stumbling block companies tend to encounter when using this combination is actually integrating the two systems.

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Multi-Language Websites

Posted on Thu, August 06, 2015 in Web Development by Mark Middleton

Building a complex website can be a daunting task, but when the site requires multiple languages the project can quickly swell into a world of impossibilities. Let’s break down the big pieces into the little bites.

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Landing Page Best Practices

Posted on Tue, July 28, 2015 in Digital Marketing by Kyle Moynihan

Right now, thousands of companies are metaphorically rifling through drawers, retracing their steps, and checking yesterday’s coat pockets in the attempt to find the key to their conversion optimization problems. The key to unlocking conversion success lies with improving your landing pages, most of which already exist and already receive widespread utilization.

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Web Design Trends for 2016

Posted on Wed, July 22, 2015 in Greatest Hits, Web Design, Web Development, User Experience, Digital Design by Tiffany Tay

2015 is halfway done, and we are already looking toward the future of web design. What new trends will pop up? Which ones will finally be laid to rest? One can only predict, but we have some strong tell-tale signs of what we will be seeing in the year 2016.

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Embracing the Power of Design Thinking

Posted on Thu, July 09, 2015 in Business Operations by Paul Weinert

We’ve always cared about the quality of our work above everything else, but almost all of the planning would happen at the beginning of the project. This made sense when we used to do mostly smaller work — but now some of our projects are years in duration and we’ve realized we need a way to incorporate both planning and execution into all stages of the project.

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Best Negative Keywords for a Brand Campaign

Posted on Fri, June 19, 2015 in Digital Marketing by Kyle Moynihan

The idea of advertising for your own brand name in Google AdWords seemingly evokes the most Shakespearean of all questions. To bid or not to bid? The answer is always ‘yes,’ assuming you apply an adequate level of method to your madness.

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Parallax, RWD, CTA, what does it all mean?

Posted on Thu, June 11, 2015 in Web Design by Tiffany Tay

Parallax, RWD, CTA, what does it all mean? We in the web sphere casually drop these words in our day-to-day lives, but those of you who aren’t so familiar with these terms can learn about what these words really mean. So the next time you rub elbows with a hip designer type or a brainy developer, you could very well-impress them and earn some web-street cred by thoughtfully dropping these terms into a conversation or two.

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