The idea of advertising for your own brand name in Google AdWords seemingly evokes the most Shakespearean of all questions. To bid or not to bid? The answer is always ‘yes,’ assuming you apply an adequate level of method to your madness.
Parallax, RWD, CTA, what does it all mean? We in the web sphere casually drop these words in our day-to-day lives, but those of you who aren’t so familiar with these terms can learn about what these words really mean. So the next time you rub elbows with a hip designer type or a brainy developer, you could very well-impress them and earn some web-street cred by thoughtfully dropping these terms into a conversation or two.
When it comes to web design and its constantly changing landscape of formats, tools and procedures, the one thing that is paramount to staying in the game is to know HOW to stay in the game.
I'm learning every day that managing projects and my work habits is a necessity as our workload increases. Here are some things I've learned about producing quality while balancing multiple projects.
With a bit of SCSS, ExpressionEngine and a color picker field type, we gave our client the ability to update CSS throughout the site.
Just recently, Google changed their ranking algorithm for mobile search results. Now, more than ever, is the time to start thinking about shifting towards a mobile-friendly mindset, if you haven’t done so already. Are you prepared?
The holy grail of AdWords is transforming dollars spent into dollars earned, which only occurs (if ever) via skillful and strategic management of countless operations simultaneously. In such a complex vortex of moving parts it is easy to overlook areas of opportunity that can assist in transforming your AdWords account into a printing press for positive ROI.
When developing in WordPress there are many different ways to accomplish the functionality and design that you are looking for. With the ability of having many ways to accomplish the goal there also comes many unreliable ways that just may not be able to stand the test of time.
Google AdWords contains a complex vortex of data that is very often underutilized and misinterpreted. The nuances that exist within every account are varied and numerous, and therefore less experienced marketers tend to fixate upon key performance indicators (KPIs) that are easy to understand as opposed to being exceptionally valuable.
ExpressionEngine is a solid application framework with a surprising weakness... it's a bit too flexible. Try and do the simple task of Content Management and you'll be left scratching your head...