There are several key questions to ask at the beginning of the copywriting process to hone in on the right message, tone, and delivery for your marketing messages.
In this post we’ll explore the most important web design principles to remember so you can make a website visually engaging, effective, easy to use, and memorable.
Last month, a couple of us from GRAYBOX took a flight down to San Antonio to attend the 2015 ExpressionEngine Conference. Without a major version release since late 2009, I was excited to get my hands on the latest and greatest iteration of EE. The new version contains a few major updates, but generally sticks to the core and cleans up several areas that have been neglected for far too long.
Stripped to its bare essentials, the core principal of AdWords is actually quite simple: we spend money in AdWords because we want to increase a specific action (or actions) on our website. Simple, right? Despite the seemingly inherent simplicity behind this statement, I frequently see marketing companies and other businesses judging the progress and “success” of their paid search efforts through the lens of other misleading KPIs such as click through rate, impression share, total clicks, etc., when in reality those merely serve as distraction from the primary goal.
When putting together a solid marketing plan and website, there is one crucial element that often gets overlooked: writing. “After all,” the thinking goes, “we know our company, and we write plenty of other things like emails and proposals. Why would marketing copywriting be any different? We’ll save money by doing it ourselves.”
A sad truth for all businesses and their websites is that not every visitor will complete an action the first time they visit you. How do you stay in their brains after they leave? Unless your website has an annoying jingle that seizes control of their subconscious, your best option is remarketing.
Ruby on Rails is a robust framework with a heavy following, and with good reason, it’s incredibly agile and loaded with features. While fantastic when faced with a complicated project, it can quickly become beast-like with pages of tech specs that devours system resources and leaves your clients with hefty hosting bills. There are many schools of thought when it comes to Rails optimization but from my experience the best way to handle performance pitfalls is to anticipate them ahead of time. While each project is different there are many similarities that can be identified early, and...
People that aren’t in the web design world are often curious about the creativity designers encompass. How do new ideas come to fruition? How do trends develop? Below are a few tips to keep designers’ creativity honed.
Testing is a fundamental building block of digital marketing and there are countless methods of a/b split testing in AdWords that every business should implement.
At GRAYBOX, we work with clients, coders, designers, and thinkers of all shapes and sizes. Each of them has a unique method of thinking and communicating. The information locked in each team member's brain is extremely valuable, and it's our job to somehow extract that information and gather it into a clear, actionable project plan. So, how do we communicate complex information in a clear, coherent and efficient manner? We use a tool called 'Visual Thinking' to help facilitate the process.