Increase AdWords Conversions without Spending More Money

Posted on Fri, October 30, 2015 in Digital Marketing, Analytics & Reporting by Kyle Moynihan

Stripped to its bare essentials, the core principal of AdWords is actually quite simple: we spend money in AdWords because we want to increase a specific action (or actions) on our website. Simple, right? Despite the seemingly inherent simplicity behind this statement, I frequently see marketing companies and other businesses judging the progress and “success” of their paid search efforts through the lens of other misleading KPIs such as click through rate, impression share, total clicks, etc., when in reality those merely serve as distraction from the primary goal.

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Why Writing Matters

Posted on Thu, October 29, 2015 in Digital Marketing, Business Operations by Todd Werkhoven

When putting together a solid marketing plan and website, there is one crucial element that often gets overlooked: writing.  “After all,” the thinking goes, “we know our company, and we write plenty of other things like emails and proposals. Why would marketing copywriting be any different? We’ll save money by doing it ourselves.”

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Why Use Remarketing?

Posted on Wed, September 02, 2015 in Digital Marketing by Kyle Moynihan

A sad truth for all businesses and their websites is that not every visitor will complete an action the first time they visit you. How do you stay in their brains after they leave? Unless your website has an annoying jingle that seizes control of their subconscious, your best option is remarketing.

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Tuning Rails for the Real World

Posted on Tue, September 01, 2015 in Web Development by Mailo Arsac

Ruby on Rails is a robust framework with a heavy following, and with good reason, it’s incredibly agile and loaded with features. While fantastic when faced with a complicated project, it can quickly become beast-like with pages of tech specs that devours system resources and leaves your clients with hefty hosting bills. There are many schools of thought when it comes to Rails optimization but from my experience the best way to handle performance pitfalls is to anticipate them ahead of time. While each project is different there are many similarities that can be identified early, and...

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Creative Process in Designing Websites

Posted on Tue, August 25, 2015 in Web Design, Digital Design by Tiffany Tay

People that aren’t in the web design world are often curious about the creativity designers encompass. How do new ideas come to fruition? How do trends develop? Below are a few tips to keep designers’ creativity honed.

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AdWords A/B Split Testing

Posted on Thu, August 20, 2015 in Digital Marketing, Analytics & Reporting by Kyle Moynihan

Testing is a fundamental building block of digital marketing and there are countless methods of a/b split testing in AdWords that every business should implement.

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An Introduction to Visual Thinking

Posted on Tue, August 18, 2015 in Web Development, Business Operations, Digital Design by Jason Bennett

At GRAYBOX, we work with clients, coders, designers, and thinkers of all shapes and sizes. Each of them has a unique method of thinking and communicating. The information locked in each team member's brain is extremely valuable, and it's our job to somehow extract that information and gather it into a clear, actionable project plan. So, how do we communicate complex information in a clear, coherent and efficient manner? We use a tool called 'Visual Thinking' to help facilitate the process.

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Integrate Magento to NetSuite: 5 Commonly Missed Requirements

Posted on Thu, August 13, 2015 in Business Operations, eCommerce, Magento by Jon Love

The pairing of Magento and NetSuite for ecommerce and back office is one of the best dollar-for-dollar business systems investments a company can make. Whether your business is B2B or B2C focused, this combination can provide an excellent foundation for business growth. The main stumbling block companies tend to encounter when using this combination is actually integrating the two systems.

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Multi-Language Websites

Posted on Thu, August 06, 2015 in Web Development by Mark Middleton

Building a complex website can be a daunting task, but when the site requires multiple languages the project can quickly swell into a world of impossibilities. Let’s break down the big pieces into the little bites.

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Landing Page Best Practices

Posted on Tue, July 28, 2015 in Digital Marketing by Kyle Moynihan

Right now, thousands of companies are metaphorically rifling through drawers, retracing their steps, and checking yesterday’s coat pockets in the attempt to find the key to their conversion optimization problems. The key to unlocking conversion success lies with improving your landing pages, most of which already exist and already receive widespread utilization.

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