Creating engaging ad copy is a strategic pillar of digital marketing success. More specifically, ad copy that promotes ongoing and upcoming sales has withstood thousands of a/b tests over time and is proven to engage customers and attract clicks. Can these types of ads be improved even further? The answer is yes.
Marketing and advertising are conversations that a company has with its audience. This conversation can take many forms and have many different end goals, but it all boils down to your business talking to your customers (and potential customers).
We can define marketing automation as ‘an interconnected system of people, software, strategy, and tactics to replace manual, repetitive or inefficient marketing tasks & processes, the goal of which is to interact with prospects in a personalized, scalable, and profitable manner.
Let’s dive right into the two most primary search engines trends for 2016, and how those trends will shape the SEO industry in 2016 and beyond.
One of the most commonly bandied about buzzwords of the digital marketing industry of the 2010s is “content marketing.” However, there is a frequent misconception regarding the process and what proper content marketing actually entails.
There are several key questions to ask at the beginning of the copywriting process to hone in on the right message, tone, and delivery for your marketing messages.
In this post we’ll explore the most important web design principles to remember so you can make a website visually engaging, effective, easy to use, and memorable.
Last month, a couple of us from GRAYBOX took a flight down to San Antonio to attend the 2015 ExpressionEngine Conference. Without a major version release since late 2009, I was excited to get my hands on the latest and greatest iteration of EE. The new version contains a few major updates, but generally sticks to the core and cleans up several areas that have been neglected for far too long.
Stripped to its bare essentials, the core principal of AdWords is actually quite simple: we spend money in AdWords because we want to increase a specific action (or actions) on our website. Simple, right? Despite the seemingly inherent simplicity behind this statement, I frequently see marketing companies and other businesses judging the progress and “success” of their paid search efforts through the lens of other misleading KPIs such as click through rate, impression share, total clicks, etc., when in reality those merely serve as distraction from the primary goal.
When putting together a solid marketing plan and website, there is one crucial element that often gets overlooked: writing. “After all,” the thinking goes, “we know our company, and we write plenty of other things like emails and proposals. Why would marketing copywriting be any different? We’ll save money by doing it ourselves.”