Why Use Remarketing?

Posted on Wed, September 02, 2015 in Internet Marketing by Kyle Moynihan

A sad truth for all businesses and their websites is that not every visitor will complete an action the first time they visit you. How do you stay in their brains after they leave? Unless your website has an annoying jingle that seizes control of their subconscious, your best option is remarketing.

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Tuning Rails for the Real World

Posted on Tue, September 01, 2015 in Development Tips by Mailo Arsac

Ruby on Rails is a robust framework with a heavy following, and with good reason, it’s incredibly agile and loaded with features. While fantastic when faced with a complicated project, it can quickly become beast-like with pages of tech specs that devours system resources and leaves your clients with hefty hosting bills. There are many schools of thought when it comes to Rails optimization but from my experience the best way to handle performance pitfalls is to anticipate them ahead of time. While each project is different there are many similarities that can be identified early, and...

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Creative Process in Designing Websites

Posted on Tue, August 25, 2015 in Identity Design, Web Design by Tiffany Tay

People that aren’t in the web design world are often curious about the creativity designers encompass. How do new ideas come to fruition? How do trends develop? Below are a few tips to keep designers’ creativity honed.

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AdWords A/B Split Testing

Posted on Thu, August 20, 2015 in Internet Marketing, Web Analytics by Kyle Moynihan

Testing is a fundamental building block of digital marketing and there are countless methods of a/b split testing in AdWords that every business should implement.

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An Introduction to Visual Thinking

Posted on Tue, August 18, 2015 in Business Strategy, Development Tips, Identity Design by Jason Bennett

At GRAYBOX, we work with clients, coders, designers, and thinkers of all shapes and sizes. Each of them has a unique method of thinking and communicating. The information locked in each team member's brain is extremely valuable, and it's our job to somehow extract that information and gather it into a clear, actionable project plan. So, how do we communicate complex information in a clear, coherent and efficient manner? We use a tool called 'Visual Thinking' to help facilitate the process.

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Integrate Magento to NetSuite: 5 Commonly Missed Requirements

Posted on Thu, August 13, 2015 in Business Strategy, eCommerce Tips by Jon Love

The pairing of Magento and NetSuite for ecommerce and back office is one of the best dollar-for-dollar business systems investments a company can make. Whether your business is B2B or B2C focused, this combination can provide an excellent foundation for business growth. The main stumbling block companies tend to encounter when using this combination is actually integrating the two systems.

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Multi-Language Websites

Posted on Thu, August 06, 2015 in Development Tips by Mark Middleton

Building a complex website can be a daunting task, but when the site requires multiple languages the project can quickly swell into a world of impossibilities. Let’s break down the big pieces into the little bites.

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Landing Page Best Practices

Posted on Tue, July 28, 2015 in Internet Marketing by Kyle Moynihan

Right now, thousands of companies are metaphorically rifling through drawers, retracing their steps, and checking yesterday’s coat pockets in the attempt to find the key to their conversion optimization problems. The key to unlocking conversion success lies with improving your landing pages, most of which already exist and already receive widespread utilization.

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Web Design Trends for 2016

Posted on Wed, July 22, 2015 in Greatest Hits, Web Analytics, Web Design by Tiffany Tay

2015 is halfway done, and we are already looking toward the future of web design. What new trends will pop up? Which ones will finally be laid to rest? One can only predict, but we have some strong tell-tale signs of what we will be seeing in the year 2016.

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Embracing the Power of Design Thinking

Posted on Thu, July 09, 2015 in Business Strategy by Paul Weinert

We’ve always cared about the quality of our work above everything else, but almost all of the planning would happen at the beginning of the project. This made sense when we used to do mostly smaller work — but now some of our projects are years in duration and we’ve realized we need a way to incorporate both planning and execution into all stages of the project.

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