Techniques for Writing Excellent Copy

Posted on Thu, December 10, 2015 in Business Strategy, Internet Marketing by Todd Werkhoven

There are several key questions to ask at the beginning of the copywriting process to hone in on the right message, tone, and delivery for your marketing messages.

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The Fundamentals of Effective Web Design

Posted on Tue, December 08, 2015 in Identity Design, User Interface, Web Design by Tiffany Tay

In this post we’ll explore the most important web design principles to remember so you can make a website visually engaging, effective, easy to use, and memorable.

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ExpressionEngine 3: Refreshed & Ready for Prime Time

Posted on Wed, December 02, 2015 in Development Tips by Mark Middleton

Last month, a couple of us from GRAYBOX took a flight down to San Antonio to attend the 2015 ExpressionEngine Conference. Without a major version release since late 2009, I was excited to get my hands on the latest and greatest iteration of EE. The new version contains a few major updates, but generally sticks to the core and cleans up several areas that have been neglected for far too long.

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Increase AdWords Conversions without Spending More Money

Posted on Fri, October 30, 2015 in Internet Marketing, Web Analytics by Kyle Moynihan

Stripped to its bare essentials, the core principal of AdWords is actually quite simple: we spend money in AdWords because we want to increase a specific action (or actions) on our website. Simple, right? Despite the seemingly inherent simplicity behind this statement, I frequently see marketing companies and other businesses judging the progress and “success” of their paid search efforts through the lens of other misleading KPIs such as click through rate, impression share, total clicks, etc., when in reality those merely serve as distraction from the primary goal.

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Why Writing Matters

Posted on Thu, October 29, 2015 in Business Strategy, Internet Marketing by Todd Werkhoven

When putting together a solid marketing plan and website, there is one crucial element that often gets overlooked: writing.  “After all,” the thinking goes, “we know our company, and we write plenty of other things like emails and proposals. Why would marketing copywriting be any different? We’ll save money by doing it ourselves.”

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Why Use Remarketing?

Posted on Wed, September 02, 2015 in Internet Marketing by Kyle Moynihan

A sad truth for all businesses and their websites is that not every visitor will complete an action the first time they visit you. How do you stay in their brains after they leave? Unless your website has an annoying jingle that seizes control of their subconscious, your best option is remarketing.

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Tuning Rails for the Real World

Posted on Tue, September 01, 2015 in Development Tips by Mailo Arsac

Ruby on Rails is a robust framework with a heavy following, and with good reason, it’s incredibly agile and loaded with features. While fantastic when faced with a complicated project, it can quickly become beast-like with pages of tech specs that devours system resources and leaves your clients with hefty hosting bills. There are many schools of thought when it comes to Rails optimization but from my experience the best way to handle performance pitfalls is to anticipate them ahead of time. While each project is different there are many similarities that can be identified early, and...

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Creative Process in Designing Websites

Posted on Tue, August 25, 2015 in Identity Design, Web Design by Tiffany Tay

People that aren’t in the web design world are often curious about the creativity designers encompass. How do new ideas come to fruition? How do trends develop? Below are a few tips to keep designers’ creativity honed.

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AdWords A/B Split Testing

Posted on Thu, August 20, 2015 in Internet Marketing, Web Analytics by Kyle Moynihan

Testing is a fundamental building block of digital marketing and there are countless methods of a/b split testing in AdWords that every business should implement.

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An Introduction to Visual Thinking

Posted on Tue, August 18, 2015 in Business Strategy, Development Tips, Identity Design by Jason Bennett

At GRAYBOX, we work with clients, coders, designers, and thinkers of all shapes and sizes. Each of them has a unique method of thinking and communicating. The information locked in each team member's brain is extremely valuable, and it's our job to somehow extract that information and gather it into a clear, actionable project plan. So, how do we communicate complex information in a clear, coherent and efficient manner? We use a tool called 'Visual Thinking' to help facilitate the process.

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