Email Marketing for Ecommerce Websites

Posted on Wed, March 30, 2016 in Digital Marketing, eCommerce by Alum

Don’t believe the haters: email marketing still works. And nothing works quite as well as ecommerce email marketing! It is a revenue faucet; turn that spigot on for revenue on demand.

Read More

Deschutes Brewery - The King of Portland Brewery Websites

Posted on Wed, March 23, 2016 in Greatest Hits by Kyle Moynihan

Deschutes is the undisputed “powerhouse of pour” in the Pearl District and a titan in the Oregon brewing industry. It also has the best website of any brewery in Portland.

Read More

Let’s Get Visual - How to Utilize Visual Identity

Posted on Mon, March 14, 2016 in by Todd Werkhoven

​Creating an effective visual identity for your business – from logo to letterhead to your online presence – is something that requires (and deserves) a tremendous amount of forethought.

Read More

​Tips For Developing a Successful Marketing Plan

Posted on Thu, March 03, 2016 in Digital Marketing by Todd Werkhoven

A marketing plan helps solidify the objectives of a company by identifying a clear understanding of both your products and potential customers. A good marketing plan will also highlight the successful aspects of your business and products, but also shine a light on areas of weakness and opportunity that may need more attention.

Read More

Google Axes Ads Into Oblivion

Posted on Fri, February 26, 2016 in Digital Marketing, Business Operations, GRAYBOX News by Kyle Moynihan

The Google AdWords market, like the real estate market, is almost entirely built upon the foundation of location, location, location. February 18, 2016 was the equivalent of redrawing the map.

Read More

Technical Writing Tips

Posted on Wed, February 17, 2016 in Digital Marketing, Business Operations by Todd Werkhoven

Here are a few basic tips to keep in mind when creating effective content for technical subjects.

Read More

How To Approach Writing Projects (When You’re Not A Writer)

Posted on Thu, February 11, 2016 in Digital Marketing, Business Operations by Todd Werkhoven

​Writing can be a tricky endeavor. On the one hand, it seems simple enough – after all, we use words to communicate all day long. Here are some tips that can help streamline and guide your business writing tasks.

Read More

Choosing a CMS - Drupal 8 vs ExpressionEngine 3

Posted on Fri, January 22, 2016 in Drupal, ExpressionEngine by Mark Middleton

In this post, we’ll explore a few of the major differences (and a few similarities) between two of the most popular and most robust CMS systems, ExpressionEngine 3 (newest update released in Oct. 2015) and Drupal 8 (newest update released in Nov. 2015).

Read More

How To Create Dynamic Countdown Ads in AdWords

Posted on Mon, January 18, 2016 in by Kyle Moynihan

Creating engaging ad copy is a strategic pillar of digital marketing success. More specifically, ad copy that promotes ongoing and upcoming sales has withstood thousands of a/b tests over time and is proven to engage customers and attract clicks. Can these types of ads be improved even further? The answer is yes.

Read More

How to Use Effective Tone in Advertising

Posted on Tue, January 05, 2016 in Digital Marketing, Business Operations by Todd Werkhoven

​Marketing and advertising are conversations that a company has with its audience. This conversation can take many forms and have many different end goals, but it all boils down to your business talking to your customers (and potential customers).

Read More

Topics

Authors

Tell Us About Your Project