A marketing plan helps solidify the objectives of a company by identifying a clear understanding of both your products and potential customers. A good marketing plan will also highlight the successful aspects of your business and products, but also shine a light on areas of weakness and opportunity that may need more attention.
The Google AdWords market, like the real estate market, is almost entirely built upon the foundation of location, location, location. February 18, 2016 was the equivalent of redrawing the map.
Here are a few basic tips to keep in mind when creating effective content for technical subjects.
Writing can be a tricky endeavor. On the one hand, it seems simple enough – after all, we use words to communicate all day long. Here are some tips that can help streamline and guide your business writing tasks.
In this post, we’ll explore a few of the major differences (and a few similarities) between two of the most popular and most robust CMS systems, ExpressionEngine 3 (newest update released in Oct. 2015) and Drupal 8 (newest update released in Nov. 2015).
Creating engaging ad copy is a strategic pillar of digital marketing success. More specifically, ad copy that promotes ongoing and upcoming sales has withstood thousands of a/b tests over time and is proven to engage customers and attract clicks. Can these types of ads be improved even further? The answer is yes.
Marketing and advertising are conversations that a company has with its audience. This conversation can take many forms and have many different end goals, but it all boils down to your business talking to your customers (and potential customers).
We can define marketing automation as ‘an interconnected system of people, software, strategy, and tactics to replace manual, repetitive or inefficient marketing tasks & processes, the goal of which is to interact with prospects in a personalized, scalable, and profitable manner.
Let’s dive right into the two most primary search engines trends for 2016, and how those trends will shape the SEO industry in 2016 and beyond.
One of the most commonly bandied about buzzwords of the digital marketing industry of the 2010s is “content marketing.” However, there is a frequent misconception regarding the process and what proper content marketing actually entails.