How To Create Dynamic Countdown Ads in AdWords

Posted on Mon, January 18, 2016 in by Kyle Moynihan

Creating engaging ad copy is a strategic pillar of digital marketing success. More specifically, ad copy that promotes ongoing and upcoming sales has withstood thousands of a/b tests over time and is proven to engage customers and attract clicks. Can these types of ads be improved even further? The answer is yes.

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How to Use Effective Tone in Advertising

Posted on Tue, January 05, 2016 in Business Strategy, Internet Marketing by Todd Werkhoven

​Marketing and advertising are conversations that a company has with its audience. This conversation can take many forms and have many different end goals, but it all boils down to your business talking to your customers (and potential customers).

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Why Use Marketing Automation?

Posted on Tue, December 29, 2015 in Business Strategy, Internet Marketing, Web Analytics by Alum

We can define marketing automation as ‘an interconnected system of people, software, strategy, and tactics to replace manual, repetitive or inefficient marketing tasks & processes, the goal of which is to interact with prospects in a personalized, scalable, and profitable manner.

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Search Engine Trends for 2016

Posted on Tue, December 22, 2015 in GRAYBOX News, Internet Marketing by Kyle Moynihan

Let’s dive right into the two most primary search engines trends for 2016, and how those trends will shape the SEO industry in 2016 and beyond.

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3 Tips for Successful Content Marketing

Posted on Mon, December 14, 2015 in Business Strategy, Web Analytics by Kyle Moynihan

One of the most commonly bandied about buzzwords of the digital marketing industry of the 2010s is “content marketing.” However, there is a frequent misconception regarding the process and what proper content marketing actually entails.

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Techniques for Writing Excellent Copy

Posted on Thu, December 10, 2015 in Business Strategy, Internet Marketing by Todd Werkhoven

There are several key questions to ask at the beginning of the copywriting process to hone in on the right message, tone, and delivery for your marketing messages.

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The Fundamentals of Effective Web Design

Posted on Tue, December 08, 2015 in Identity Design, User Interface, Web Design by Tiffany Tay

In this post we’ll explore the most important web design principles to remember so you can make a website visually engaging, effective, easy to use, and memorable.

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ExpressionEngine 3: Refreshed & Ready for Prime Time

Posted on Wed, December 02, 2015 in Development Tips by Mark Middleton

Last month, a couple of us from GRAYBOX took a flight down to San Antonio to attend the 2015 ExpressionEngine Conference. Without a major version release since late 2009, I was excited to get my hands on the latest and greatest iteration of EE. The new version contains a few major updates, but generally sticks to the core and cleans up several areas that have been neglected for far too long.

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Increase AdWords Conversions without Spending More Money

Posted on Fri, October 30, 2015 in Internet Marketing, Web Analytics by Kyle Moynihan

Stripped to its bare essentials, the core principal of AdWords is actually quite simple: we spend money in AdWords because we want to increase a specific action (or actions) on our website. Simple, right? Despite the seemingly inherent simplicity behind this statement, I frequently see marketing companies and other businesses judging the progress and “success” of their paid search efforts through the lens of other misleading KPIs such as click through rate, impression share, total clicks, etc., when in reality those merely serve as distraction from the primary goal.

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Why Writing Matters

Posted on Thu, October 29, 2015 in Business Strategy, Internet Marketing by Todd Werkhoven

When putting together a solid marketing plan and website, there is one crucial element that often gets overlooked: writing.  “After all,” the thinking goes, “we know our company, and we write plenty of other things like emails and proposals. Why would marketing copywriting be any different? We’ll save money by doing it ourselves.”

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