​Tips For Developing a Successful Marketing Plan

Posted on Thu, March 03, 2016 in Internet Marketing by Todd Werkhoven

A marketing plan helps solidify the objectives of a company by identifying a clear understanding of both your products and potential customers. A good marketing plan will also highlight the successful aspects of your business and products, but also shine a light on areas of weakness and opportunity that may need more attention.

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Google Axes Ads Into Oblivion

Posted on Fri, February 26, 2016 in Business Strategy, GRAYBOX News, Internet Marketing by Kyle Moynihan

The Google AdWords market, like the real estate market, is almost entirely built upon the foundation of location, location, location. February 18, 2016 was the equivalent of redrawing the map.

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Technical Writing Tips

Posted on Wed, February 17, 2016 in Business Strategy, Internet Marketing by Todd Werkhoven

Here are a few basic tips to keep in mind when creating effective content for technical subjects.

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How To Approach Writing Projects (When You’re Not A Writer)

Posted on Thu, February 11, 2016 in Business Strategy, Internet Marketing by Todd Werkhoven

​Writing can be a tricky endeavor. On the one hand, it seems simple enough – after all, we use words to communicate all day long. Here are some tips that can help streamline and guide your business writing tasks.

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Choosing a CMS - Drupal 8 vs ExpressionEngine 3

Posted on Fri, January 22, 2016 in by Mark Middleton

In this post, we’ll explore a few of the major differences (and a few similarities) between two of the most popular and most robust CMS systems, ExpressionEngine 3 (newest update released in Oct. 2015) and Drupal 8 (newest update released in Nov. 2015).

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How To Create Dynamic Countdown Ads in AdWords

Posted on Mon, January 18, 2016 in by Kyle Moynihan

Creating engaging ad copy is a strategic pillar of digital marketing success. More specifically, ad copy that promotes ongoing and upcoming sales has withstood thousands of a/b tests over time and is proven to engage customers and attract clicks. Can these types of ads be improved even further? The answer is yes.

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How to Use Effective Tone in Advertising

Posted on Tue, January 05, 2016 in Business Strategy, Internet Marketing by Todd Werkhoven

​Marketing and advertising are conversations that a company has with its audience. This conversation can take many forms and have many different end goals, but it all boils down to your business talking to your customers (and potential customers).

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Why Use Marketing Automation?

Posted on Tue, December 29, 2015 in Business Strategy, Internet Marketing, Web Analytics by Alum

We can define marketing automation as ‘an interconnected system of people, software, strategy, and tactics to replace manual, repetitive or inefficient marketing tasks & processes, the goal of which is to interact with prospects in a personalized, scalable, and profitable manner.

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Search Engine Trends for 2016

Posted on Tue, December 22, 2015 in GRAYBOX News, Internet Marketing by Kyle Moynihan

Let’s dive right into the two most primary search engines trends for 2016, and how those trends will shape the SEO industry in 2016 and beyond.

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3 Tips for Successful Content Marketing

Posted on Mon, December 14, 2015 in Business Strategy, Web Analytics by Kyle Moynihan

One of the most commonly bandied about buzzwords of the digital marketing industry of the 2010s is “content marketing.” However, there is a frequent misconception regarding the process and what proper content marketing actually entails.

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