What’s a good way to kick off the summer? How about going on a $2.8 billion shopping spree! Salesforce did just that in June by agreeing to terms to buy Demandware. Once you get over the twinge of jealousy for a company that can buy things that cost billions, you have to consider what this means for Salesforce moving forward.
We love calling Portland home. GRAYBOX is proud that we built a company here successfully, and we are enamored with the beautiful view we have of downtown from our new 7th floor office in the 110-year old Olympic Mills building. In fact, we felt like we should share our view with everyone! So we installed a rooftop camera that serves up a live feed of our view.
GRAYBOX was ranked NO. 370 on Inc. magazine’s 35th annual Inc. 500, an exclusive ranking of the nation's fastest-growing private companies. This new feather in our cap comes closely behind the Portland Business Journal ranking us as the 9th Fastest Growing Private Company in the Portland-metro area. We’ve seen 12 employees join the firm in 2016 so far, and are planning to add about nine more staff members before 2017.
Why would Oracle acquire NetSuite? Every business believes they fit in a particular segment of their ecosystem, and the strategic moves they make offer a rare glimpse into the otherwise protected thinking of their management team. Having supported, implemented, designed, and sold many complex NetSuite solutions over the past decade, there are many compelling questions to this storyline.
To finish our series, we’ll look at the value of long-term brand development efforts and how companies are able to build upon their success selling on Amazon. If this is the first you’ve seen our series, be sure to check out how Amazon might be a fit for your business and our other posts.
Today we are going to discuss the strategy behind marketing and selling products on Amazon.com. It is critical that companies know how they are going to compete in the marketplace in order to improve their chances of success.
A powerful aspect of Amazon is the Operational Efficiency that companies can attain when they use the marketplace. Today we’ll focus on two business units for which Amazon’s systems and operations framework can help ease the complications that come with rapid growth.
The Amazon Marketplace is built around individual product sales performance. This means every product page a company creates has to be of the highest quality – there is almost no brand equity on Amazon, especially if a product page converts poorly overtime due to unoptimized content. Amazon makes money when items sell, so if a company’s products aren’t selling their product position will suffer.
There are three main ways for companies to sell items on Amazon.com. Each method comes with its opportunities and its costs, with its risks and its rewards, but make no mistake there are companies making tens of millions of dollars annually by using each of these methods. This is about helping your business decide which method works best for you.
Do you have an ecommerce store? If you do, you know all about the juggernaut that is Amazon.com.