Why would Oracle acquire NetSuite? Every business believes they fit in a particular segment of their ecosystem, and the strategic moves they make offer a rare glimpse into the otherwise protected thinking of their management team. Having supported, implemented, designed, and sold many complex NetSuite solutions over the past decade, there are many compelling questions to this storyline.
To finish our series, we’ll look at the value of long-term brand development efforts and how companies are able to build upon their success selling on Amazon. If this is the first you’ve seen our series, be sure to check out how Amazon might be a fit for your business and our other posts.
Today we are going to discuss the strategy behind marketing and selling products on Amazon.com. It is critical that companies know how they are going to compete in the marketplace in order to improve their chances of success.
A powerful aspect of Amazon is the Operational Efficiency that companies can attain when they use the marketplace. Today we’ll focus on two business units for which Amazon’s systems and operations framework can help ease the complications that come with rapid growth.
The Amazon Marketplace is built around individual product sales performance. This means every product page a company creates has to be of the highest quality – there is almost no brand equity on Amazon, especially if a product page converts poorly overtime due to unoptimized content. Amazon makes money when items sell, so if a company’s products aren’t selling their product position will suffer.
There are three main ways for companies to sell items on Amazon.com. Each method comes with its opportunities and its costs, with its risks and its rewards, but make no mistake there are companies making tens of millions of dollars annually by using each of these methods. This is about helping your business decide which method works best for you.
Do you have an ecommerce store? If you do, you know all about the juggernaut that is Amazon.com.
In Pokémon Go, monsters roam the lands, and your job is to find, capture and train them. The game uses your phone’s GPS for your real-world location and an augmented reality interface bring up those cool-looking Pokémon on your screen, overlaid on top of what you see in front of you.
With Drupal 8's change of theming engine from phptemplate to Twig, developers have more power and theme developers can develop faster.
We developed an On-site SEO Best Practices write-up to help our clients gain a good grasp of some SEO basics, and thought, why keep it secret? So we’ve adapted it into a blog post and are sharing it with our readers.