​Adobe Announces End of Magento 1 Support by June 2020

Posted on Mon, September 17, 2018 in Business Operations, Magento by Haleema Mian

Since Adobe acquired Magento in May, announcements about their future plans for the platform have been scarce. However, just recently they announced that Magento 1, both Community and Enterprise editions, will no longer be receiving maintenance, security, or updates after June 2020.

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3 Important Things You Need to Know About Redesigning Your Website

Posted on Tue, September 11, 2018 in Web Design, Web Development, User Experience by Haleema Mian

What are your potential reasons behind the change? Whatever the change may be, understanding what your purpose or reason is behind the change is vital to creating a sustainably appealing and effective website moving forward. Your website is often the first impression a potential client will have of your business. In many instances it should be your highest performing sales rep. Your site is oftentimes your one and only chance to accurately convey who you are, what you do, and why your business is unique. For these reasons it’s critically important that the first step in redesigning your...

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Ecommerce Terms Every Store Owner Should Know (Glossary)

Posted on Fri, August 31, 2018 in Business Operations by Haleema Mian

Ecommerce is essentially any sale or transaction made electronically via ‘the internet’. Because ecommerce is relatively new and even for those who’ve been working within ecommerce for some time, things can be a little difficult to navigate. Especially being a new store owner, knowing exactly what everything means within the ecommerce world is essential.

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Amazon Now Accounts for Nearly Half of the US Ecommerce Market

Posted on Wed, August 22, 2018 in Greatest Hits, GRAYBOX News by Haleema Mian

According to the financial news website, Business Insider, Amazon ranks #1 in the ecommerce market share in the US, anticipated to capture nearly 50% of all online sales in 2018. Amazon is accountable for half of the $252.7 billion in ecommerce sales this year, more than doubling the market share of all nine of their largest, publicly-traded competitors combined.

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Celebrate Your Friday With A Whisky Sour

Posted on Fri, August 17, 2018 in Greatest Hits by Paul Weinert

Today, I will teach you, dear wanderer, how to make the greatest cocktail in the world. It’s simultaneously delicious, easy to drink and strong — two of these will set your worries aside and ease the heavy burdens of adulthood from your heart.

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GRAYBOX Ranks No.1872 on 2018 Inc. 5000 list

Posted on Wed, August 15, 2018 in GRAYBOX News by Haleema Mian

​GRAYBOX was recognized by Inc. magazine’s 37th annual Inc. 5000 award, ranking at ​No. 1872 of the nation’s fastest growing private companies.

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How Can I Improve My Website Load Speed?

Posted on Fri, August 10, 2018 in Web Development, Analytics & Reporting, User Experience by Haleema Mian

Website load time can mean you’re not only losing new users, but existing customers will also not want to wait around for your site to load. In such a fast-paced society, time matters and more so in this case, each second counts. Although losing users because of load speed can be extremely nerve-wracking, depending on your web hosting platform, you can still do a lot to improve your website speed.

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​What should I be testing to optimize conversions on my site?

Posted on Fri, August 03, 2018 in by Haleema Mian

Increasing conversions on a website should be a persistent effort for any web-savvy business. However, accomplishing that goal requires more than the implementation of intelligent tracking tools. It also requires understanding what types of data are worth measuring, versus which types of data are merely distracting pieces of noise.Once a foundation of clean data and purpose has been laid, business owners can begin to ensure that every piece of content is strategic, optimized, and aligned with the goals of the business.

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Effects of Net Neutrality on Digital Marketing

Posted on Wed, July 25, 2018 in GRAYBOX News by Jon Love

Our Net Neutrality Opportunities and Challenges series has discussed a number of likely changes that will result from the recent rollback in Net Neutrality restrictions. Over the past 25 years, a thriving ecosystem has developed around digital marketing, allowing companies to reach current and potential customers in personalized and specific ways that were historically challenging. Through a combination of tools, services, and strategies, digital marketers are able to precisely target and relevantly communicate with their desired audience. These tactics have evolved within the existing...

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Effects of Net Neutrality- Continued

Posted on Thu, July 19, 2018 in by Jon Love

The recent Net Neutrality Opportunities and Challenges post discussed three likely changes that will result from the recent rollback in Net Neutrality restrictions. As a part of that multi-part series, this installment will talk through the likely impacts -- both challenges and opportunities -- to how we build solutions for the web. In all three of the described scenarios, the speed with which you can access data, and the total amount of data that is required to act on a site, both become exceedingly important. If your connection through your ISP, or the provider of the service you are...

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