A Digital-First World

Posted on Thu, October 13, 2016 in Greatest Hits, Business Strategy by Paul Weinert

The world is evolving around digital technologies and businesses must adapt to these changes in order to stay competitive. We are currently in a sea of change wherein interconnected, digital technologies are replacing and obsoleting the old ways of doing business.

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Web Design Trend Predictions of 2017

Posted on Mon, October 10, 2016 in User Interface, Web Design by Tiffany Tay

We’re quickly approaching the end of 2016, with about three months left until we ring in the new year! Here at GRAYBOX, we always have our eye out when new design movements occur, and this blog post is a curation of the most prevalent trends that will likely continue through to the next year.

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User Experience (UX) in VR

Posted on Fri, October 07, 2016 in User Interface, Web Design by Topher Young

Being a kid born in the 80's and having spent my formative years in the 90's, it is quite surreal that Virtual Reality has finally become a reality. After three decades of it being a work of "fiction", it's now here. The future is now! The idea of VR is not a new concept. I can still vividly recall the rad Nintendo Virtual Boy commercials along with the classic 90's sci-fi movies The Lawnmower Man, Johnny Mnemonic, and The Matrix. Regardless of the hunger for VR being at a fever pitch, the hardware never was able to truly produce the concept people craved and truly immerse the user. Until...

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The Important Role of User Personas in UX

Posted on Thu, September 29, 2016 in Business Strategy, Identity Design, User Interface by Alicia Nagel

Websites and apps are a form of communication between an individual, organization, or business and a user. Because this communication is largely one-sided as creators we have a responsibility to anticipate what the user might say if they were able to engage in a conversation with the website or app..

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Are CTOs a Thing of the Past?

Posted on Tue, September 20, 2016 in Business Strategy by Mike Joyce

As tech saturates the business landscape, the role of the CTO is evolving. Many companies are taking the responsibilities associated with the title and dispersing them over teams instead of localizing them onto one person. This team can be internal or external, and might consist of folks such as senior developers, digital strategists, or engineers.

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Salesforce Record Setup & Field Creation

Posted on Tue, September 13, 2016 in Business Strategy, eCommerce Tips by Corey Thomas

Customer relationship management is at the core of every business. While some internal systems requirements are generic and cheap templates can be sufficient, CRM is not one of these. As we work with clients to empower them to grow their businesses, we regularly navigate this important distinction with our clients – when a generic solution is sufficient and when a tool needs to be flexible and customizable.

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Three Tips on Workflows and Automation in Salesforce for Lead Capture

Posted on Tue, September 06, 2016 in Business Strategy, eCommerce Tips by Corey Thomas

Some of the most powerful features in Salesforce are the configurable automation tools. Today we’ll look at three different ways to utilize automation tools within a Salesforce account to improve organizational efficiency.

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Big Spender: Salesforce Acquires Demandware

Posted on Tue, August 30, 2016 in Business Strategy, eCommerce Tips by Corey Thomas

​What’s a good way to kick off the summer? How about going on a $2.8 billion shopping spree! Sal​esforce did just that in June by agreeing to terms to buy Demand​ware. Once you get over the twinge of jealousy for a company that can buy things that cost billions, you have to consider what this means for Salesforce moving forward.

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GRAYBOX’s Live Stream of Downtown Portland

Posted on Mon, August 22, 2016 in GRAYBOX News by Paul Weinert

​We love calling Portland home. GRAYBOX is proud that we built a company here successfully, and we are enamored with the beautiful view we have of downtown from our new 7th floor office in the 110-year old Olympic Mills building. In fact, we felt like we should share our view with everyone! So we installed a rooftop camera that serves up a live feed of our view.

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GRAYBOX Ranks No. 370 in Inc. Magazine’s 2016 “Inc. 500” List

Posted on Wed, August 17, 2016 in GRAYBOX News by Paul Weinert

​GRAYBOX was ranked NO​. 370 on Inc. magazine’s 35th annual Inc. 500, an exclusive ranking of the nation's fastest-growing private companies. This new feather in our cap comes closely behind the Portland Business Journal ranking us as the 9th Fastest Growing Private Company in the Portland-metro area. We’ve seen 12 employees join the firm in 2016 so far, and are planning to add about nine more staff members before 2017.

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