Week two with the Epicodus interns

Posted on Fri, June 15, 2018 in GRAYBOX News by Anna-Marie Cooper

​Our second week started off with a clear outline from Paul for the time-audit-automation project that we have been assigned. Dan, Mark, and Kerri contributed to the outline, which helped us organize a project plan and divide up the tasks between us. This entailed a lot of background research on various tools and technologies. Neither of us were familiar with the tech stack MAMP, MySQL, Jira, or most of PHP outside of what we saw in week one.

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LinkedIn Advertising: Basics

Posted on Tue, June 12, 2018 in Digital Marketing, Content Strategy by Mike Grill

LinkedIn advertising is a great way to reach a very targeted audience. It turns out that advertising on LinkedIn is also relatively straightforward, so we came up with a handy guide to help you!

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Hello from the New Graybox Interns

Posted on Mon, June 11, 2018 in GRAYBOX News by Anna-Marie Cooper

On Monday, we started our eight week internship here at Graybox after finishing up at Epicodus - a local coding bootcamp. Our program was spent studying Ruby, Rails, Angular, and Javascript. However, the developers here at Graybox work primarily in PHP using the Symfony framework. Both of us walked in knowing that there would most likely be a very steep learning curve, and expected to be thrown into the deep end. However, members of the Graybox made themselves available for questions and were very supportive.

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Microsoft Adds LinkedIn Data to Their Audience Network

Posted on Wed, June 06, 2018 in Digital Marketing, Content Strategy, eCommerce by Mike Grill

In a move that everyone has been waiting for, Microsoft added LinkedIn targeting to it's own Audience Network. Microsoft has also added three demographics to Bing AdWords to further refine targeting abilities of advertisers. What does this mean for the digital advertising space?

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Using Instagram for ecommerce

Posted on Thu, May 31, 2018 in Digital Marketing, eCommerce by Mike Grill

Social media integrations with ecommerce stores have been getting better and better over time and Instagram is starting to show signs that it might be one of, if not the most viable way to sell directly through your ecommerce store on a social platform. User engagement, combined with seamless product tagging and stylized product images allow engaged Instagram users the ability to effortlessly shop on your store.

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GDPR: How it Could Effect your Ecommerce Store

Posted on Thu, May 24, 2018 in Web Development, Digital Marketing, eCommerce by Mike Grill

Everyone is talking about GDPR and what it might mean for the internet, but what, specifically does GDPR mean for your ecommerce store? How can you make sure you are GDPR compliant in the off chance someone from the EU orders from your website? We get into some of the specifics of the GDPR policy and what it means for ecommerce stores in this article.

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What Does the Adobe Purchase of Magento Mean for Ecommerce?

Posted on Wed, May 23, 2018 in eCommerce, Magento by David Hughes

In a move that shocked many on Monday, Adobe announced their purchase of Magento. The ecommerce platform will be added to the Experience Cloud and offer Adobe's enterprise customers even more of an integrated experience. We discuss some of the implications for the ecommerce space, customers, and competitors.

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Google Chrome and Firefox Distrusts Symantec SSL Certificates - How to Protect Your Site

Posted on Mon, February 12, 2018 in Web Design, Web Development, Digital Marketing, eCommerce by Tyler Vigeant

With the recent release of Chrome 63, Google started warning developers of the impending distrust of Symantec SSL certificates, (about one sixth of all SSL certificates in use today,) as well as those issued by other Subordinate Certificate Authorities that use the Symantec root certificate like GeoTrust, VeriSign, Equifax, Thawte and RapidSSL. As the defacto industry leader on browser security, this is part of Google’s three step plan to punish Symantec for mis-issuing certificates and Firefox has followed suit.

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Smart Home Now, Smart Office Tomorrow!

Posted on Mon, January 22, 2018 in Web Development, User Experience by Jacques Desormiere

​Who has never forgotten, or thought he forgot to turn the lights off in his living room, after leaving for work? Today, if you decide to invest in smart technology and the IOT, this becomes a problem of yesterday.

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8 Great Web Design Trends To Look For in 2018

Posted on Wed, January 03, 2018 in Web Design, Digital Marketing, User Experience, Digital Design by Patricia Kirsch

It’s an exciting time to be a designer – new technologies are enabling us to create more immersive experiences than ever, and society seems to have a taste for bold and unexpected aesthetics.

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